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Regional Healthcare Marketing Manager
Columbus, OH
Nov 2018 - Present (5 years 11 months)
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Digital Marketing Manager (contract)
Columbus, OH
Oct 2017 - Apr 2018 (6 months)
Produce weekly e-newsletter
Analyze and report on email performance
Competitive audit and enhancement recommendations for Surgery department website
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Marketing Automation Manager (contract)
Waltham, MA
Jan 2017 - Jun 2017 (5 months)
Develop templates and set up smart campaigns for new Marketo instance
Implement Marketo sync to existing 10,000+ record Salesforce database
Clean, standardize customer data
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Marketing Manager
Marlborough, MA
Jun 2013 - Jun 2016 (3 years)
Developed marketing programs for leading real estate management software division:
Graphic design, website content, SEO, email, webinars, PPC ads, and social media
Led new website creation from content update to CMS selection (Joomla)
Coordinated a second website consolidation and migration to Drupal following company acquisition
Managed software user conferences for 150 clients and 45 staff and vendors, including branding, promotion, and event planning
Coordinated industry strategist presentation development with global team of 12 executives and subject experts
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Website Consultant
Worcester, MA
Jan 2013 - Jun 2013 (5 months)
Assessed the marketing and promotional needs of stakeholders across the department, including physicians and staff
Planned and executed a content refresh and design update of the department’s website and social media accounts
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National Marketing and Graphic Design Consultant
Boston, MA
Jan 2009 - Jul 2011 (2 years 6 months)
Developed marketing and communications programs for national teams at a top three commercial real estate firm
Rebranded several disparate brochure lines into a unified family of collateral
Created new company-wide email communications campaigns
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Senior Graphic Designer
Chicago, IL
Jun 2006 - Jun 2008 (2 years)
Led three designers in the generation of innovative business development presentations for the Chicago area offices of the world’s largest commercial real estate company
Developed presentation strategies and materials to win over one million sq. ft. of occupier office assignments
Created property marketing collateral, websites and PowerPoint slideshows
Provided brand management, graphics consulting and software support for all regional offices
Achievements: Employee of the Year, Chicago region