Tobin Spann

• Collaborating with Creative Director in developing
overall category design & creative direction strategy.
• Interpreting seasonal story into cohesive line direction,
uniting design with innovation, color and material.
• Designing new innovative products, silhouettes and
details through traditional and digital sketching
techniques.
• Working directly with Product Line Merchandiser to
update and refresh carryover product based on
consumer insights and market trends.
• Presenting to Brand Executives highlighting product
strategies and solves along with business needs and
targets.
• Working closely with both internal and external product
development partners to elevate product execution.
• Since taking on the position of Senior Designer, men’s
division sales grew by 40%.

• Research project needs, generate and present multiple
concept solutions through illustrations, concept boards,
and digital sketches.
• Manage proto development for new concept designs.
• Juggle multiple projects across several seasons,
assisting others to ensure the team meets deadlines.
• Work directly with factories & suppliers on development.
• Traveled frequently worldwide to for global trend
research and product development trips.
• Fully responsible for development and communication
to manufacturers including all technical specifications
and tech packs.
• Fit revisions, updates, and corrections to prototypes
during the sampling stage (outsole/upper/material/last).

• Developed technical flat sketches for seasonal product
design.
• Provided market and trend insight based on in depth
research to assist seasonal creative direction.
• Helped create mood board and presentation
deliverables.
• Expanded brand into more contemporary sneaker
designs and shapes.

• Developed lineplan for key initial product offerings.
• Created conceptual brand design language book as a
road-map for the product design.
• Generated multiple concept solutions for each category
along with concept boards, renders & presentation.
• Presented to Infinity along with Lipincott team &
secured the product design license contract.

• Conducted qualitative user research & created user
personas based on key users.
• Created design scenarios and narratives based on
research to test possible user interactions.
• Produced wireframes, detailed user experience
workflows and interactive design mockups based on
established personas and journey maps.
• Created compelling and interactive infographics to allow
users to understand and engage their energy use.
• Worked with design & engineering teams to develop
prototypes and initial product launch.
• Received time magazine’s 50 best inventions of 1999.
• Helped small five member team get Series-A funding of
six million.