Todd Johnson

Developed and executed communications strategy for 3000+ software engineers at the world's largest global online travel company. Created KPIs and measurement infrastructure for variety of communication channels including direct email campaigns, blogs and social media channels, org-wide presentations, and other internal content repositories. Curated and optimized content across channels to increase adoption and engagement. Formalized communication planning, roadmap, and tools across channels for the entire organization.

- Develop monthly reporting metrics and dashboards to support business objectives and insights
- Collaborate with stakeholders on analytic initiatives to support marketing campaigns and activities
- Develop ad hoc and monthly reports using Webtrends and Google Analytics
- Consult with subject matter experts to identify KPI’s and provide actionable insights through reporting
- Conduct keyword, SEO, and web traffic analysis to optimize customer experience and conversions

- Create and edit copy to support over 10 different online healthcare websites
- Streamline content and help establish best practices for web content creation
- Perform user experience and usability testing to support data-driven content
- Conduct analytic and SEO reporting to gauge website and content performance
- Consult and facilitate cross-channel communications within the company
- Promote brand , tone, and ecommerce objectives through well-planned web messaging

- Facilitated workgroup sessions and meetings to determine project scope, deliverables, and milestones
- Performed analysis to gather, synthesize, and prioritize client requirements for web-based sites and applications
- Created context, workflow, and system diagrams as supplemental artifacts to requirements
- Authored business, functional and technical design documentation
- Managed scope, review, and approval process through to successful implementation
- Participated in Scrum-agile development process (daily stand-ups, weekly sprints, iterative development)
- Supported web product managers and product backlog

- Taught English as a foreign language in central China
- Participated in community development projects in rural, under-developed cities
- Participated in cultural exchange and collaborative learning

- Created, developed, edited, and maintained an inventory of operational and desk-level procedures
- Translated technical specifications into web-based documents for non-technical and technical consumption
- Developed best-practices and documentation standards for company policies and online procedures.
- Collaborated with SMEs and training staff to develop online instructions and curriculum
- Identified system gaps and developed instructions for handling and customer resolution
- Edited online and printed copy for grammatical accuracy, ease of use, and readability
- Created online documentation tool to streamline processing steps and system automation
- Identified key product improvement areas and developed steps to streamline complex processes

- Edited and published newsletters and other communication for more than 200 clients working in cross-cultural, non-profit environment.
- Maintained customer and vendor relationships
- Managed publishing budget
- Supervised employees and reported to director of marketing