Freelance Visual Associate to
* Recognized for job performance excellence with progressive promotions from * Developed and implemented merchandising standards for the company, including creating a booklet and * * * * ctraining staff and management. * Introduced revolving window display program that provided monthly changes in all 42 company stores. This * accounted for a 25% sales increase on visually promoted products. * Collaborated on and executed new corporate identity and branding. * Represented FAO Schwarz on the Martha Stewart Show.
Theme Store Designer
Herschend Family Entertainment
* Utilized broad scope of industry knowledge and creative abilities to conceptualize, develop, and complete * * * cdynamic retail store and visual merchandising projects. Handled all initial concepts, project renderings, key * * * cdrawings, and planograms. * Strategically re-merchandised major Dollywood retail locations resulting in sales increases of 20%. Toys "R" Us Creative Director In-Store Visual Marketing Wayne, NJ
New York, NY
* Played a vital role in creating a store look consistent with company's forward-thinking global branding initiative including directing all POPs in-store collateral and development of promotional graphic templates. * Created and produced the "Low Price Superstars" campaign a highly successful value pricing strategy and * major visual program.
Art Director / Designer
Tom Crossman Creative
Los Angeles, CA
* Provide Store Design, Visual Merchandising, and Graphic Design services * Strategically steer the development of large-scale projects and merchandising for high-profile clients * Provided creative services to advertising agencies and to other retail designers * Supervised staffs from ten to 55 people * Handled budgets up to $500,000 * Clients include: FAO Schwarz, Dollywood, Legoland Discovery Centers, Sea Life Aquariums, and Macy's * Completes public speaking engagements at trade shows, notably NY Toy Fair and Global Pet Expo. * Writes a column on merchandising for Pets Plus magazine