Early in 2014 Facebook approached us to design a website to communicate to their European market how to control your data whilst using Facebook.
The premise of the site was based around 3 statements – understand, take control and be empowered. Therefore the structure of the site was based around these phrases.
During the concept phase, work was done with the creative directors at Facebook to find the right balance of the Facebook brand as they didn’t want it to be too dominant on the site. Part of the brief was that the site should have a European feel.
At the beginning of the project it was decided that we needed a distinctive style of illustration and that the illustration would drive the structure of the homepage. I worked with the illustrator Toni Ramsell to come up with the illustrations that are loosely tied to the 3 statements the site spoke about; understand, take control and be empowered.
Due to the success of this site, it is being launched worldwide.
