-
Senior Designer & Marketing Mgmt.
Taiwan
Sep 2012 - 2021 (8 years 7 months)
協助美國總部行銷專案、並同時主導台灣暨亞太區之行銷專案規劃與執行
產品品牌視覺、包裝設計、產品安裝說明書 (Quick Start Guide)設計
網站建置、經營與管理 (官網/線上平台規劃、內容產出上架與經營管理)
產品渲染圖 (Rendering Images)、安裝渲染動畫 (Installation Animation)
行銷策略、網路關鍵字行銷
官網GA分析,競品網路行銷分析
電商平台規劃與管理
行銷專案規劃與產出行銷製作物
行銷影片企劃與執行
策展企劃與執行
社群(FB、IG、Linkedin )媒體經營管理
產品生命週期之維護(台灣)
對外產品教育訓練
支援各項業務專案之企劃工作
與美國總公司之間的溝通協調
Supporting headquarter marketing campaign, as well as dominating the marketing activities of APAC & Taiwan regions.
Product branding visualization, packaging, as well as Quick Start Guide (installation manual)
Website organization, content provider and management
Product rendering images, Rendered installation animation
Marketing strategic plan, SEO marketing
Google analysis, competitor analysis
Web store planning & management
Marketing campaign, collateral promotion stuff
Marketing video plan & execution
Tradeshows plan
Social media management
Product life circle management (TW)
Product training to the vendors and new comers
Supporting role to the local sales
Marketing coordination between the headquarter and TW/APAC regions
-
Design Manager
Taiwan
Oct 2000 - Apr 2012 (11 years 6 months)
設計專案之管理,presentation與執行 (設計專案包含產品包裝、平面設計、廣告文宣、會場設計與線上行銷網頁campaign等五大類)
產品研發過程中主視覺識別的建立、創作與之後的市場行銷策略、執行
與其他部門、乃至於國外HQ或是子公司之間的溝通協調
參與企業識別系統的建立、執行與守護者
設計工作專案的量化分析與管理、設計資料庫整合
帶領2位組員,一位負責平面,另一位負責網頁(最多曾帶領5位組員),直接對亞太行銷總監報告
Design projects management, assignment, presentation, and implementation (including packaging, printing collaterals, advertising, venue d?cor, web campaign)
In-product visual identity direction / innovation, Out-product marketing campaign implementation
Coordinate with the other departments or foreign subsidiaries / HQ.
Corporate branding executor, controller and guideline management.
Innovated and analysis the quantification of designers’ workload
Took lead of 2 team members (5 maximum), directly reported to marketing director of APAC
-
Art Director
Impiric Advertising Agency (WPP Group)
Taiwan
Mar 2000 - Sep 2000 (6 months)
直效行銷廣告campaign發想&執行
客戶有IBM, Kimberly-Clark
Direct marketing campaign creation, implementation, and assignment
Client: IBM, Kimberly-Clark
-
Design Director
NewSoft Technology Corporation
Taiwan
Nov 1999 - Feb 2000 (3 months)
平面設計&包裝設計
Printing collaterals design, implementation (packaging, advertisement, sales kit)
-
Assistant Art Director
United Advertising Company
Taiwan
Mar 1996 - Apr 1999 (3 years 1 month)
平面廣告發想與執行
電視廣告策略&腳本分鏡
直效行銷campaign執行
客戶有中國信託, SONY, 義美喜餅, 台灣水泥公會, PTS公共電視, 全家便利商店
Advertising campaign creation, implementation
TV commercials concepts, story board implementation
Direct marketing campaign implementation
Clients: China-Trust commercial bank, SONY, Imei foods, Taiwan cement industry association, PTS (Public Television Service), FamilyMart
-
Senior Designer
Batey Advertising Company
Taiwan
Jul 1995 - Feb 1996 (7 months)
平面廣告執行
客戶有Mercedes-Benz, Boots
Advertising projects executor
Client: Mercedes-Benz, Boots
-
Designer
Tamplar Graphic Design Company
Taiwan
Apr 1994 - Jun 1995 (1 year 2 months)
平面設計執行
曾協助設計的客戶有Eslite book store誠品書店, The Mall遠企購物中心, wedgewood
Graphic design projects executor
Support for Clients: Eslite book store, The Mall, Wedgewood
-
Art Editor
New Idea Magazine
Taiwan
Jul 1993 - Mar 1994 (8 months)