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Art Director / Design Manager

Tommy Chen

Taipei, Taiwan
Available Now
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  • About
  • About

    Experienced B2B Marketing Supervisor specializing in Visual Communication, with a solid career record in agencies and enterprises. I have worked as a Senior Marketing Supervisor in the B2B tablet accessories industry for over a decade. Skilled in Brand Marketing from a visual perspective, Content Marketing, Trade Show Planning, Online Digital Marketing, and Advertising, Graphic Design. A strong professional in visual concepts with more than five years of management experience and over eighteen years as an Art Director. Holds a Bachelor’s Degree in Commercial Design from Chung Yuan Christian University.

  • Education
    • Bachelor degree Business
      Chung Yuan Christian University
      1989 - 1992
  • Experience
    • Senior Designer & Marketing Mgmt.
      The Joy Factory, Inc.
      Taiwan
      Sep 2012 - Present (13 years 10 months)
       B2B行銷專案管理與執行
       品牌視覺行銷規劃/執行 – Product Launch Theme
       內容行銷 - EMail, Blog, 成功案例
       公司展覽/研討會企劃與執行 - TCIA, OTC Asia, OGA, ADIPEC
       社群媒體LinkedIn廣告投放/分析/經營管理
       官網網站/Landing Page建置、經營與管理
       支援各項業務專案之企劃工作
       與美國總公司之間的溝通協調
       對Global Marketing Director以及亞太區業務經理報告

       B2B Marketing Project Management
       Brand Marketing in Visual Aspect – Product Launch Theme
       Content Marketing - Email, Blog, Success Story
       Trade show / Seminar Planning and Executor
       Social Media (LinkedIn) Advertising, Analysis & Management
       Official Website/Landing Page Buildup, Management
       Supporting Sales
       Marketing coordination between the headquarter and regions
       Report to Global Marketing Director and APAC Sales Manager
    • Design Manager
      Corel Technology Corporation
      Taiwan
      Oct 2000 - Apr 2012 (11 years 6 months)
       平面/線上視覺設計專案之管理,提案與執行(線下包括產品包裝、平面設計、廣
      告文宣、會場設計與線上行銷網頁)
       產品主視覺識別的建立、創作與之後的市場行銷策略、執行
       企業識別系統的建立、執行
       帶領2位組員,直接對亞太行銷總監報告

       Online/Offline Visual Design projects management, presentation, and implement ((including packaging, printing collaterals, advertising, venue décor, web campaign)
       In-product visual identity direction (visual theme), Out-product marketing campaign implement
       Corporate branding executor, controller and guideline management.
       Took lead of 2 team members, report to the marketing director of APAC
    • Art Director
      Impiric Advertising Agency (WPP Group)
      Taiwan
      Mar 2000 - Sep 2000 (6 months)
      直效行銷廣告campaign發想&執行
      客戶有IBM, Kimberly-Clark

      Direct marketing campaign creation, implementation, and assignment
      Client: IBM, Kimberly-Clark
    • Design Director
      NewSoft Technology Corporation
      Taiwan
      Nov 1999 - Feb 2000 (3 months)
      平面設計&包裝設計
      Printing collaterals design, implementation (packaging, advertisement, sales kit)
    • Assistant Art Director
      United Advertising Company
      Taiwan
      Mar 1996 - Apr 1999 (3 years 1 month)
      平面廣告發想與執行
      電視廣告策略&腳本分鏡
      直效行銷campaign執行
      客戶有中國信託, SONY, 義美喜餅, 台灣水泥公會, PTS公共電視, 全家便利商店

      Advertising campaign creation, implementation
      TV commercials concepts, story board implementation
      Direct marketing campaign implementation
      Clients: China-Trust commercial bank, SONY, Imei foods, Taiwan cement industry association, PTS (Public Television Service), FamilyMart
    • Senior Designer
      Batey Advertising Company
      Taiwan
      Jul 1995 - Feb 1996 (7 months)
       平面廣告執行
       客戶有Mercedes-Benz, Boots
       Advertising projects executor
       Client: Mercedes-Benz, Boots
    • Designer
      Tamplar Graphic Design Company
      Taiwan
      Apr 1994 - Jun 1995 (1 year 2 months)
      平面設計執行
      曾協助設計的客戶有Eslite book store誠品書店, The Mall遠企購物中心, wedgewood

      Graphic design projects executor
      Support for Clients: Eslite book store, The Mall, Wedgewood
    • Art Editor
      New Idea Magazine
      Taiwan
      Jul 1993 - Mar 1994 (8 months)
  • Awards

    Apr. 2009-Key resource recognition, Corel Corporation

    Jul. 2007-Award of Excellence, Integration support, Corel Corporation

    Apr. 1998-Nominee of the Times Advertising Award, United Advertising Company

    May, 1993-The Excellence Honor of The World Trade Association in Taipei. Graduate Thesis Topic: "1995 World Design Exposition--ICSID in Taipei", New Generation Design Exhibition in Taipei 1993

  • Industries
    • Advertising
    • Consumer Electronics
    • Mobile Apps
    • Publishing
    • Retail
  • Skills
    • Advertising
    • Art Direction
    • Communication Design
    • Design Management
    • E-Commerce
    • Keyshot
    • Illustrator
    • Packaging Design
    • Photoshop
    • Visual Design
  • On Coroflot
    @tommyc71tw, member since 2014
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