Thomas Davis

Created press ready print ads for magazines, newspapers and direct mail for national and international markets. Designed ads in QuarkXpress using exacting specifications of color, dimension, bleeds, trapping and image usage to exactly match designer's proofs. Edited copy to match changes from various departments including legal and creative. Created and edited Hi-res Photoshop files. Converted files from different formats in Photoshop. Generated proofs using black and white and color laser printer. Troubleshot Macintosh computer systems and printers. Created logos in Illustrator. Cut and embossed display signs for presentations. Utilized computer data base to file and organize all ad files, images and fonts. Designed and produced animated and static web banners. Selected images from online stock sites such as Getty and Corbis for use in ads and television storyboards. Created storyboards for video team based on designer's comps. Used Acrobat and Preflight software to create press ready files for final ads. ACCOMPLISHMENTS * As part of E-pro team, produced all print advertising for $6,000,000 telecom account.

As marketing director of 3-man value-added seller of computer hardware and software developed and implemented modular direct-mail system for targeting specific clients with targeted promotions. Designed and produced all direct-mail pieces using QuarkXpress and PageMaker software to precise specs for print including formatting for bleeds and margins, spec'ing colors using Pantone color system and CMYK specs, trapping, knockouts, and proofs. Was involved in every aspect of producing and order- ing print jobs from printers. Developed logos and corporate ID pieces for use in various applications. Designed and produced print ads, product packaging pieces and web site. Set up, operated and trouble-shot computer hardware, computer software, high-end color laser printers and oversize digital printers as part of sales team using RIP, Postscript, IRIS and other technologies. ACCOMPLISHMENTS * Helped lead 3 man company to over 1,000.000 dollars in sales in one year. * Developed data base of over 10,000 clients using MAS 90 software.

In my freelance work I try to always start with careful and close attention to and understanding of the needs and wishes of the client. Starting with a strong understanding of the solution to any design problem makes the process so much easier. I continue to develop and learn new technical skills and design programs and to stay aware of design marketing and business trends to keep my work vital and relevant. Experience has taught me many things including efficient use of time staying focussed on the solution of a design or production problem and how prioritize. Worked with art director, sales reps and production manager to design and/or produce all ads for busy Providence RI lifestyle publication. Worked with graphic files, photos, logos and other content, creating and editing documents in InDesign, Photoshop and Illustra- tor. Worked from templates for ads from 1/16 to full page in dimension, starting with advertising rep's notes and sketches, developing appropriate designs to precise dimen- sions, selecting fonts and formatting text, editing provided images to insure printability, choosing colors and saving files to correct dimension and color format. Oversaw photo shoots. Worked with art directors proofs and negotiated edits and redesigns with sales reps. Used Photoshop to edit files using airbrush, selection tools, filters, layers etc. De- signed static web banners, created new wire frame for website. Edited copy to make ads more effective. Created spot illustrations for editorials. ACCOMPLISHMENTS * Developed comprehensive filing system for all ads. * Developed new design for company website.