Toney Stubblefield

Promote sales growth at Academy Sports and Outdoor as the sales lead for BCG footwear Spearhead our athletic development efforts for all levels of distribution and provide overflow support when needed * Design and help cultivate company initiatives - including our newest venture - the BCG athletic footwear brand at Academy Sports and Outdoor * Provide direction and leadership to our line builders and design teams - both domestic and abroad * Forge new relationships and opportunities with our overseas partners Implement processes that promote accountability - both internally as well as overseas with special emphasis on quality assurance and adherence to time lines * Work in concert with our legal counsel on intellectual property issues to avoid potential litigation * Help to identify viable candidates as a part of our talent acquisition team

Lead our product development process for both the Diadora and LA Gear brands as well as our discount lines that included Champion, C9 by Champion, Danskin and Starter * Designed and detailed compelling athletic footwear specializing in the categories of running, training, walking, toning and fashion athletics * Presented our branded lines at trade shows and sales meetings * Created and presented trend curve data via trend boards and spreadsheets for internal meetings as well as buyer summits * Developed technical and contemporary outsole constructions for our various brands * Identified market trends and provided product/design direction to our design teams – both domestic and abroad * Provided constructive feedback to the development teams regarding product assortments and the merchandising of their lines

Developed athletic footwear for both their Mid-Tier and Mass channel accounts, specializing in the areas of Running, Training, Walking, Golf and Fashion Athletics * Created technical outsoles for our various categories using blueprints, Rhino 3D imaging software, and wooden modeling * Assisted the line building team with questions regarding outsole development as it related to the use of compounds and unit functionality * Helped troubleshoot problems that arose with our overseas factories * Presented the Dr. Scholl's product lines during reviews and sales presentations * Provided direction for the development team in the areas of design, merchandizing, technical questions as they related to outsole development, pricing as it related to material and application usage * Researched the athletic market - both domestic and in Europe, incorporating pertinent market trends into the Dr. Scholl's product line * Spearheaded the design and product development for the re-launch of the Natural Sport fashion athletic/comfort line of footwear

Designed women’s casual, sport and dress shoes for the Carlos Santana Division * Created fashion athletic inspired footwear for various customers that included Payless and Target stores * Traveled domestically to study market trends and abroad to oversee the team’s product development in both Hong Kong and southern China

Lead the presentation/promotional efforts for our various customer meetings with Payless, Wal-Mart, K-Mart and Target stores * Created compelling graphic designs for the Dr. Scholl’s Division - including end cap signs, promotional buttons and lapel pens for Wal-Mart stores * Designed brand logos – including the Dr. Scholl’s athletic icon, graphic designs/themes for various company presentations using Adobe Illustrator 9.0, Adobe Photo Shop 6.0, Director 7.0, QuarkXPress 4.1, PageMaker 6.5, and Power Point ’97

Designed/sketched women's shoes - Payless Shoe Source purchased over 1,000,000 pairs of one design for their Spring '98 season * Provided support for the line builders