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Graphic Designer, Art Director, Brand Identity Pro
Tony Buford
Philadelphia, PA
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About
Multi-degreed marketing communication pro with years of experience translating the "heart" of brands into visual identities. Have a history of producing dramatic, measurable results. From page advertising to designing user experiences online, I've been working with business decision-makers from startup to corporate C-suite professionals, helping them communicate more effectively with their primary markets.
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Education
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MCIW (master certified internet web designer) Web DesignNew Horizons Computer Learning Center2002 - 2002
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BA Ad Design & MarketingThe College of New Jersey1979 - 1981• TCNJ currently is ranked as one of the 75 “Most Competitive” schools in the nation by Barron’s Profiles of American Colleges and is routinely rated the No. 1 public institution in the northern region of the country by U.S. News & World Report. TCNJ was named the #10 value in public higher education by the Princeton Review in 2009 and, in 2006, was awarded a Phi Beta Kappa chapter—an honor shared by less than 10 percent of colleges and universities nationally. • In this environment, I studied Advertising Design and Marketing. Specific studies included solo and team projects in Typography, Illustration, Film, Television, Architecture, Photography, Printing, Marketing and Design Business Strategy. All this while completing a 2-year co-op with the region's premier graphic design studio—Ric Bruce's Airon Advertising in Princeton (projects for J&J, ETS, Squibb, Apple, IBM, Mathematica & Sage Data).
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Experience
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Designer, Art Director & OwnerPhiladelphia, PAAug 1999 - Present (26 years 10 months)Craft design, strategy, copy, and photography for both print and interactive, crafting new approaches and unique identities. Develop clients’ brands to get them noticed and remembered. Investigate new technologies for problem solving. Teamed up with clients to produce multiple books available online through Print On Demand services. Primary market: entertainment.
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Graphic Designer, Art Director & Studio OwnerPhiladelphia, PAJul 1998 - Present (27 years 11 months)TonyBuford Design, alive in many forms throughout the years, including BufordDesign Communications, TonyBuford.com, and TonyPearlDesign, is a design studio that has endured throughout recent decades of ups and downs in the marketing and advertising field.
Currently working with entertainment, non-profit, small businesses and local ad agencies, I'm continually producing for clients.
No job too small, and with over 10 years experience...no job too large, either. -
Art DirectorPhiladelphia, PAJan 2015 - Jul 2018 (3 years 6 months)Creator of in-house studio Council Creative Group. Designed and produced print, intranet design, identity, and event promotions. Manages Graphic Design Fellows program. Wrote, designed and led brand identity and intellectual property training for all Philadelphia City Council members and staff. Member of President's staff. Reported to COO & Council President.
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Retail SpecialistPhiladelphia, PAJul 2010 - Jan 2015 (4 years 6 months)Worked with sales team, helping retail customers and identifying business prospects. Provided insight in area of speciality, high-end workstations and software for visual design. Gained invaluable brand development skills working with the most admired brand and best-managed retail operation on the planet.
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Art DirectorJenkintown, PAOct 2007 - Nov 2008 (1 year 1 month)Designing and managed brand assets, wrote and instituted corporate Graphic Standards. Designed advertising, and e-marketing with talented team of designers, writers and marketing professionals.
This was a hands-on position that required both theoretical concepts and day-to-day directing of the brand's visual impact.
Responsible for a re-invigoration of the brand's identity in print, in presentation, online and through sales support. -
Adjunct ProfessorMantua Township, NJAug 2006 - May 2008 (1 year 9 months)Instructor: Electronic Publishing & Typography, and Foundations of Computer Graphic Design. Taught Adobe Creative Suite programs Photoshop and InDesign, along with Corel's Painter.
Research Area–Intellectual Property. -
Sr. Art Director and Copy WriterImtek Direct MarketingJun 2006 - Jun 2007 (1 year)Provided concept, design, prepress and final file output for digital, offset and web printing.
Created design for all corporate documents: re-design of the primary company logo, including 3 new divisions; initial web design for 2 web sites; creation of trade show elements; design and copywriting for magazine ads; and direct mail for a dozen clients. Reported to President.
• Partnered with IT Architect to realize implementation of radical new direct marketing tool GPS Mail, opening new revenue stream for Imtek.
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Awards
American Graphic Design award, Logos and Identity
Creative Judge, National Advertising Competition, NARM (national association of recording merchandisers) -
Affiliations
One Club for Creativity, Philadelphia (past Board)
AIGA Philly (American Institute for Graphic Arts)
National Veteran Owned Business Association
Philadelphia Area New Media Association (PANMA)
Trenton Musicians Foundation (Board) -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@tonypearl, member since 2009
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