Alan Marcus

* Generated 40% average increase in new business responses * Concept development/scripting of marketing collateral, Web site content, print and radioS ads, magazine articles, newsletters, product branding campaigns * E-Commerce content development, including SEO, SEM keyword optimization * Blog content generation * Digital communications corporate content for Twitter, Facebook

* Created/led new product launch campaigns resulting in 25% increase in contract sales. * Edited, developed and produced monthly newsletters for three vertical lines of business * Scripted corporate Web site content, e-commerce communications, technical product specs, print ads, marketing collateral, trade show themes, PowerPoint presentations, magazine articles, videos, newsletters, product catalogs * Researched and identified development of new business markets * Scripted digital-based training aids/tutorials for clients * Acted as public relations liaison - scripted, placed releases and articles in 20 publications within 8 months

* Increased brand penetration 33% across new market territories * Developed, scripted corporate Web site content, print ads, marketing collateral, trade show themes, PowerPoint presentations, magazine articles, B-2-B, B-2-C direct mail, e-commerce communications, product/service catalogs, technical spec sheets * Served as creative team lead for new product launches * SEO, SEM, banner ad content development

* Directed Southern California regional development for integrated marketing campaigns for 23 branch offices serving 110 sales associates * Transitioned department to new printing and fulfillment vendor, reducing printing stock costs by 50% * Implemented end to end tracking for all advertising reduced media spend 25% by canceling non-performing media and renegotiating contracts * Developed and scripted print ads, marketing collateral, trade show themes

* Created new marketing collateral resulting in 25% increase in sales leads * Concept development/scripting of corporate Web site content, print ads, marketing collateral for 12 products in the B-2-B and B-2-C division