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Product Design Lead

Travis Lum

San Francisco, CA
travislum.com
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  • About
  • About

    I’M A PRODUCT DESIGN LEAD with 15+ years leading teams to create award-winning digital products, experiential spaces, social media marketing, and everything in between. In that time, I’ve built data-driven native mobile apps for e-commerce, technology, and wellness (one of which is tackling the pandemic and saving lives). Created large-scale immersive experiences for telecommunications retail. Helped craft compelling stories about a beloved supercar. And now navigating the metaverse by way of NFT creation.

    Comfortable with all aspects of the creative process, I’ve led product design teams of managers and individual contributors across multiple locations and timezones. I have the soft skills to seamlessly partner with stakeholders and other cross-functional leads . I also carry the hard skills necessary to craft elegant visual narratives and design delightful user-centric experiences.

    Some important things I believe:

    I believe magic happens when digital products and experiences connect people emotionally with brands. I believe the secret to great creative lies in collaboration. I believe in simplicity. And I believe there’s no skill more important than curiosity. Let’s make magic happen together.

    Currently @ PlayStation in San Francisco.

  • Education
    • BFA Graphic Design
      University of Hawaii at Manoa
      1998 - 2004
    • Simon Fraser University
      2000 - 2001
  • Experience
    • Staff Product Designer
      PlayStation
      San Francisco, CA
      Jan 2022 - Present (4 years 5 months)
      Creating delightful new products and experiences beyond the PlayStation console. Partnering with a cross-functional team of designers, researchers, engineers, and business partners to define the best way to play.

      Skills: Cross-functional Team Leadership, Coaching & Mentoring, Product Design
    • Owner
      Travis Lum Design
      Jan 2003 - Present (23 years 5 months)
      Glad.com, Qualys, Ron Kowalke, Gallery Iolani, Wordful, Lung Kong
    • Creative Director
      Razorfish
      San Francisco, CA
      Dec 2016 - Jan 2022 (5 years 1 month)
      Client Experience: Acura, Netflix, Samsung, T-Mobile, Taco Bell, Walgreens
    • Senior Art Director
      Razorfish
      San Francisco, CA
      Dec 2011 - Nov 2016 (4 years 11 months)
      Activision, Acura, Adobe, Disney, Genentech, Hewlett Packard Enterprise, Holland America Line, HTC, Intel, Lenovo, Microsoft, Netflix, Nike, PG&E, Samsung, State Farm, Tourism New Zealand, Toyota, Wells Fargo
    • Art Director
      Tribal DDB
      Aug 2011 - Dec 2011 (4 months)
      Clorox, ConAgra, eBay, Intel
    • Interactive Art Director
      Y&R California
      San Francisco, CA
      Jan 2011 - Jul 2011 (6 months)
      AMD, Chevron, Citrix, NetApp
    • Interactive Art Director
      Isobar
      San Francisco, CA
      Feb 2010 - Jan 2011 (11 months)
      Adidas, Blue Shield of California, Dolby, EA Sports, Hawaiian Airlines, Kohler, Motorola, Palm, Sunpower
    • Interactive Designer
      Young & Rubicam
      Jul 2007 - Feb 2010 (2 years 7 months)
      Animal Rescue Foundation, AMD, ATI, Chevron, Citrix, Mavericks, McAfee, NCAA, NetApp, Palm, Texaco
    • Web Designer
      HMSA
      Oct 2006 - Jun 2007 (8 months)
      HMSA.com relaunch and corporate branding guide
    • Art Director
      Digital Mediums
      Mar 2005 - Sep 2006 (1 year 6 months)
      Scion, The Kahala Hotel & Resort (formerly Kahala Mandarin Oriental), Kaneohe Ranch, Hawaii Tourism Authority
    • Graphic Designer
      Y. Hata & Company, Limited
      Jun 2001 - Mar 2005 (3 years 9 months)
      Art directed and designed identities, promotional material, and websites for Y. Hata, Island Epicure, and Consular Corps of Hawaii
    • Graphic Designer
      Clarence Lee Design
      Jun 2004 - Oct 2004 (4 months)
      Ala Moana Center’s Hookipa Terrace, Kai Malu at Wailea, Iolani School
  • Awards

    AAF (ADDY Awards), AIGA, Awwwards, Effie Awards, IAC, Type Directors Club, Visual Media Alliance

  • Affiliations

    AIGA Honolulu

  • Industries
    • Consumer Electronics
    • Entertainment
    • Mobile Apps
    • Retail
  • Skills
    • Art Direction
    • Communication Design
    • Creative Direction
    • Experience Design
    • Interaction Design
    • Motion Graphics
    • Product Design
    • Typography
    • Visual Design
    • Web Design
  • Elsewhere on the Web
    • k
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  • On Coroflot
    @travislum, member since 2009
    • Following 9
    • Followers 17
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