The 1Mi concept embodies sleek muscularity and brings a modern edge to the supercar arena. Clean sculptural forms with focused creases create an athletic stance that conveys the personality of the mid engine chassis.
Designed for nimble handling, the 1Mi is built around a mid engine rear wheel drive configuration that is highlighted with the top facing dual exhaust ports.
Signal and side mirror cluster are stabilized by a wingtip gesture that communicates motion.
The headlights are outlined with two distinct colors made from interwoven strands of light that create a dynamic intensity and controlled motion. Within, sculptural glass planes vignette inward and cradle the focus of the 1Mi’s focus.
Drivers and their guests are welcomed to a modern interior made of sculpted Ash and white leather, while the dynamic flowing forms hint at the exhilarating joy of driving.
True depth display made of shaped P-OLEDs creates a physically dimensional arena of information graphics. This layout, designed for the driver’s natural depth perception, uses size, contrast and depth so relevant information is instantly recognizable.
Supple cloud-grey diamond pillowed leather seating cradled by solid Ash wood lend to an aspirational driving experience.
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BMW 1Mi Concept

The 1Mi is a mid-engine performance vehicle wrapped in a luxurious design that is both modern and communicates performance. This is a ground up design inspired by the BMW M1, while the interior brings elements of modern architecture.

Travis Tom
Design Manager Los Angeles, CA