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About
Creative Director with 25+ years of experience delivering first-class art production and marketing concepts to diverse industries that increase brand awareness, boost readership, and advance organizational mission. Combines impeccable design sensibility, strong copywriting expertise, and keen focus on quality to produce high volume of cost- effective communications within promised deadlines. Strategic, hands-on project manager who delves into and effectively combines all granular elements of a creative campaign. Regarded for an ability to adapt work processes and corporate identities to shifting organizational priorities and audience preferences.
Areas of expertise include:
Art Direction Creative Direction Graphic Design Publications Management Branding & Brand Positioning Copywriting Editing & Proofing Competitive Analysis Software Training Project Management QC & QA Strategic Planning Outsourcing Vendor Relations Cost Reduction Process Improvement Editorial Scheduling Workflow Optimization Budgeting Expense Control Client Relations & Retention Presentations -
Education
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Full Stack Development Certification Computer CodingCovalence Coding Bootcamp2018 - 2018Experience building web applications, mobile apps, databases, and backend APIs
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Master of Science in Management Marketing & Strategic ManagementPurdue University - Krannert Graduate School of Management1992 - 1994
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Bachelor of Arts Marketing & Visual ArtBirmingham-Southern College1988 - 1992
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Experience
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Senior Graphics SpecialistBlue Cross and Blue Shield of AlabamaBirmingham, ALJan 2017 - Jul 2018 (1 year 6 months)Develop, create and produce print, web and electronic communications to effectively educate and inform current members and prospects, employer groups and providers about Blue Cross and Blue Shield of Alabama products and services.
Internal customers include—but are not limited to—Marketing, Health Management, Healthcare Networks, CMS Operations and Pharmacy Benefit Management. These communication efforts must support corporate goals and initiatives while addressing the needs, perceptions, interests and concerns of the audience.
Function as part of a team of designers who work collaboratively as well as independently to fulfill project requests. The team effectively manages multiple projects, meets/exceeds deadlines, and works well under pressure. The incumbent is highly skilled in design layout, color theory, typography and corporate branding principles in both print and digital media. He/She is fluent in current graphic design practices and applications. -
Director of Visual Identity and PublicationsBirmingham-Southern CollegeBirmingham, ALJun 1998 - Dec 2016 (18 years 6 months)(Promoted from Associate Director) Direct full production lifecycles of over 300 annual publications from concept through final publication, including quarterly alumni magazine, annual reports, and admissions collateral. Position creative function as a key element of the organization’s value chain and partner to 30+ internal departments. Manage and maximize $550K+ printing budget.
Scope of diverse art direction and project management responsibilities includes vendor/printer relations, graphic design, brand management, copywriting, and photography. Continually challenged to create promotional materials and new brand standards that boost student numbers and elevate college as leading academic institution. -
Senior Sales Promotion CoordinatorL.M. Berry and CompanyBirmingham, ALSep 1995 - May 1998 (2 years 8 months)Conceptualized, designed, and rolled out visual sales collateral to facilitate business growth. Quickly and efficiently turned around clean deliverables based on demographic data and consumer market trends. Held accountability for production budgets and established editing proofing, production, and distribution processes. Produced multimedia and audiovisual slides for executive presentations at industry conferences, sales banquets and training programs.
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Awards
2013 CASE Circle of Excellence Silver Award | Collaborative Projects
2009 Distinguished Partner Award for Marketing of Literacy Resources | Literacy Council of Central Alabama
2007 Public Relations Award | Southeastern Panhellenic Conference | Recruitment Publications for Birmingham- Southern College's Panhellenic Council
2003 CASE District III Special Merit Award | Annual Reports I Category -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@trottlebee, member since 2011
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