Ted Smith
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About
A seasoned professional with significant experience in the field of marketing communications as a department manager, art director and designer, presently I have my own business as a creative consultant to businesses and agencies involved in all aspects of creative production.
My background has often been that of project lead - detailing project objectives,establishing creative direction, hiring and oversight of outside vendor services and support, and ensuring completion within scheduling and budget objectives. Additionally, I have art directed and supervised numerous photoshoots – both product and people, on location and in studio – and press approvals.
For three years, I was an adjunct instructor in the Visual Communications department at Mcintosh College in Dover, NH. In addition to teaching classes in typography, advertising and publication design, I was involved with evaluating senior portfolios and offering advise and direction on content and presentation.
Specialties: Creative conceptualization, art direction, graphic design and production. -
Education
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Certificate Graphic DesignNE School of Art and Design1978 - 1980
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BA Fine ArtState University of New York College at Cortland1975 - 1978
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Experience
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Owner/Chief CreativeTed Smith Creative Services1999 - Present (27 years)Creative consultant to agencies, businesses and non-profits advising and assisting in development of marketing strategies and methods for achieving business goals. Direct development of creative including conceptualization, design and production of advertising, direct mail, collateral and web related promotions as well as art direction and supervision for photography and printing.
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Sr Advertising DesignerPortland, MEFeb 2012 - Apr 2016 (4 years 2 months)Coordinate advertising for companies purchasing media space including creative direction and production, for assigned list of client.
• Copywriting, design and production of advertising for clients without marketing services
• Coordinate delivery of in-house or third party ad materials as print-ready art
• Digital retouching, manipulation and illustration -
Sr Graphic DesignerWright Express2006 - Jun 2010 (3 years 11 months)Sr. Graphic Designer providing creative direction and production to marketing team on a project by project basis. Primary responsibilities included concept and implementation of design for print advertising, direct mail, and corporate/partner collateral, as well as copywriting, illustration, digital retouching and manipulation. Additionally, advised and assisted in creation and implementation of departmental processes, graphic workstation maintenance and networking.
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Sr. Art DirectorMcCabe Duval + AssociatesDec 1999 - Nov 2002 (2 years 11 months)Primary art director for all print and web-related media. Responsible for concept, design and production of all business-to-business advertising, direct mail, collateral and web-related services as well as image preparation, manipulation and retouching. Additionally provided management and support of all creative assets including server management and archiving
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Sr. Art DirectorLeo Burnett AdvertisingAug 1996 - 1999 (2 years 11 months)Creative team lead for high-tech, business-to-business advertising involving concept, design, production as well as art direction and supervision of three designers, directing photoshoots, managing pre-press & print supervision and assisted in job scheduling. Additionally responsible for management and maintenance of departmental computer network including establishing backup and archival processes of creative/production assets and maintenance of system.
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Art DirectorSpiesllKitchenVosik1993 - 1996 (3 years)Creative lead for high-tech, business-to-business advertising involved concept, design, and production. Additionally responsible for managing job scheduling, pre-press & print supervision.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@tscreativeservices, member since 2013
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