Tim Williams

U of M Business Bridges Magazine

Michigan State University Development : Endowments Program - Supply information and create incentive for future donors who are not familiar with the schools endowments program which grows and nurtures areas of scholarship and research by supplying a steady and consistent source of income. Using clear and concise copy that illustrates the quality of education, research and outreach the school can offer and by emotion based photos giving the target audience a sense of wanting to “give back”.

Michigan State University : Athletics - MSU athletics is a symbol of unity, strength and sportsmanship. This concept is about the mental and physical strength of each individual player, from captains to the role players, and the unity and solidarity that encompass' the team as a "coat of armor" and secondly explains what makes a spartan a spartan.

Michigan State University Football : Media Guide

Michigan Recreation and Parks Association : Educational Programs - To showcase clients educational programs designed specifically for park and recreation professionals who want to expand their knowledge of the issues facing the industry. “Plant the Seed for Growth” became the slogan for the entire program. Using warm, muted tones, dramatic photography and clean typography, we were able to effectively relay the message of quality instructions and information to the end user.

Architectural Solutions : Chicago O'Hare Airport : History of Transportation - To create a RFP presence to develop, manage and operate retail concessions for Duty Free in Terminal 5 in Chicago O'Hare Airport. Using "The History of Chicago Transportation" as the overall message, this over-sized binder houses the 360 page proposal. A historic timeline of various types of transportation was created for the cover while brands sold in Duty Free stores were collaged with photos of the city on the go for the inside tabs.

Architectural Solutions : Chicago O'Hare Airport : Architecture - Using "Chicago architecture offers the world something truly distinctive"as the overall message, this over-sized fold over binder which houses the 325 page proposal, creates a lasting impression for the end user. To further the message, this theme line was translated in 18 different languages and placed on the front flap while quotes from famous Chicago architects were used in the design for the section tabs.

Architectural Solutions : Cleveland Hopkins International Airport

VFW : National Home for Children

Michigan Osteopathic Association - The client requested a piece that would inform patients of the differences between an M.D. and a D.O. Because D.O.'s solve issues using a hollistic approach I decided to visually communicate this message by having photos of different age groups/lifestyles all seemlessly connected to show patient-centered care. Underlining the idea of lifestyle, body and mind all working together.

NACUFS : 50th year of Collegiate Foodservice Support

American Advisors : Partnership - Designed to strengthen partnership of American Advisors and Michigan College of Emergency Physicians. Strong imagery and thoughtful headlines forces the target audience to react to the message.

Cleary University : Invitation - To raise awareness for the 16th Annual 2008 Auction. Event is a black tie affair, and includes a Frank Sinatra impersonator on a shoe string budget. Designing piece with 2 colors, using most of the budget for the laser dieline and being playful with text using lyrics from Old Blue Eye’s songs.

The Boys and Girls Club : Wine, Women and Chocolate - This promotional invitational brochure, to announce the first annual Wine, Women and Chocolate fundraising event, invites women 25-55 to come and get pampered with wine tasting, chocolates and massages. I worked with my copywriter partner to define the event’s brand and write the marketing materials. The event was an immediate hit attracting 300 women the first year. It has since become a highly anticipated winter event.

Auto Body Credit Union : Financially Made Program - Build awareness and generate a strong response for the Financially Made program aimed at teenagers. In order to get kids into the habit of saving money, this campaign uses the “products” as the hero, by having the latest technology gadgets as the bait.

The Boys and Girls Club : 4th Annual Golf Outing - The marketing materials were redesigned and we switched the focus from a competitive theme to a more lighthearted affair. We wanted to showcase the playful side of golf without losing sight of the cause we were helping. Enrollment and corporate sponsorship have increased every year since the redesign, and it has become one of the signature events of the summer in the Flint area.

MSU Children's Health Initiative : Teddy Bear Picnic