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Award-winning Digital Content Developer - Manager

Tim Williams

New Hudson, MI
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  • About
  • About

    I am a branding and design professional dedicated to creating beautiful, relevant, and engaging content to move audiences closer to the brands they love.

    Passionate, flexible and self-motivated Content Developer with an impressive record in ensuring the consistent and meaningful presentation of a company's visual communication across all mediums. Ability to follow through to ensure on-time project completion. Budget conscious and collaborative team player. Brand expert with strong conceptual and design abilities. Diverse skill set offers ability to merge technology with design into a vision. Highly organized with strong verbal and written communication skills.

    Specialties:

    • corporate/brand identities

    • print/web advertising

    • sales, promotional and marketing materials

    • interactive/touchscreen interface design

    • way finders

    • CMS templates

    • interactive menu design

  • Education
    • BFA Art Direction
      Center for Creative Studies
      1992 - 1996
  • Experience
    • Digital Content Manager and Developer
      PTG
      2011 - 2016 (5 years)
      COMPANY OVERVIEW:
      With over 25 years of experience and many of the most recognizable companies in the world as clients, PTG is the leading single-source provider of custom, cutting-edge, interactive and engaging digital content and technology solutions.

      RESPONSIBILITIES:
      • Work seamlessly across all channels (content management systems, web, etc.) to develop visual and multimedia content impacting brand and visual identity for company and clients

      • Design, edit, and manage interactive content: web based, touchscreen, kiosk, etc and manage the development and production of digital and print content that stays consistent with the message, style and tone of the brand

      • Script, wireframe, and create animated narrative sequences under tight deadlines

      • Create, develop and manage content and structure for organization's internal and external networks

      • Maintain an understanding of the complexities of the client’s digital strategy requirements and how CMS capabilities (taxonomy, hierarchy, metadata, templates, components, etc.) support that strategy

      • Partner with other business and technology teams to represent CMS related concerns and develop appropriate solutions to business challenges

      • Distribute content across digital and print channels

      • Serve as PM when appropriate, coordinating resources and ensuring consistent communications and deliverables

      • Perform quality assurance of the content and corresponding CMS templates

      • Maintain an understanding of the complexities of the client's digital strategy requirements and how CMS capabilities (taxonomy, hierarchy, metadata, templates, components, etc.) support that strategy
    • Art Director
      twdesigns
      2002 - 2015 (13 years)
      Strategized and launched freelance design company specializing in interactive and print media for advertising agencies, marketing firms, in-house creative departments and start up companies.

      • Assumed responsibilities for creative consulting, strategic design and brand building.

      • Projects included brand identity, advertising, collateral design, web development and design, flash, direct promotional materials and logo design.

      • Communicate and partner with clients, project managers, creative directors, writers, production artists, ensuring visual design communicates desired message.

      • Maintain knowledge of emerging trends and tools

      • Proofed match prints, organized and attended press checks to oversee production, and verified color on signatures.

      Clients: Doner, Budco, Borders, Impatto Marketing, Caponigro Marketing, Brio Advertising, Rock Financial, Talk America, Brogan & Partners, Phone Bank Systems, Stonepeak LLC
    • Art Director
      Foresight Group
      2006 - 2009 (3 years)
      Creative and marketing printing company specializing in building branded marketing efforts through variable data printing and the web.

      * Conceptualized and implemented direct variable marketing materials for legal, educational and financial clients.

      * Designed and maintained detailed development of brand standards for educational and non-profit clients.

      * Projects included brand development, print advertising, web landing pages, Flash animations, trade show materials, direct mail (1 to 1), logo design, signage and print collateral.

      * Proofed match prints and organized/prepared files for production.


      Clients: MSU Athletics, MSU Bioeconomy Institute, VFW National Home for Children, Lipari Foods, Cleary University Michigan Rec and Park Association, Phonebank Systems, Inc., American Advisors, Architectural Solutions
  • Awards

    Addy's: Multiple Gold, Silver, and Merits

  • Affiliations

    Scala Certified Partner

  • Skills
    • Art Direction
    • Creative Direction
    • Graphic Design
  • Elsewhere on the Web
    • n
    • 1
  • On Coroflot
    @twdesigns, member since 2009
    • Following 1
    • Followers 3
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