Travis W South

Drive B2B cross-channel marketing initiatives for an international financial services company by providing digital and printed materials while prioritizing multiple projects.

• Coordinate internal projects and external partners with administrative and creative management oversight.
• Design multilingual collateral for global programs while working with team members abroad.
• Reimagine the styling of major business entities with cohesive systems across multiple mediums.
• Grow and enhance company image through event appearances with various environmental collateral.
• Manage email marketing while enhancing efforts through segmented campaigns, lead nurturing and measurement analysis.
• Demonstrate a commitment to design best practices, thought leadership and implementation tenets.

Collaborated with departments and clients to develop custom content detailed for partners’ trade shows, conventions and meetings while maintaining their brands.

• Produced works for clients such as the American Heart Association, Ace Hardware and the City of Kansas City.
• Generated art for responsive sites with attention given to navigation, wireframes and concepts for self-service stores.
• Setup interactive SVG floor plan maps for vendor booths at client conventions.
• Created in-house collateral for brochures, emails and infographic sales sheets.
• Built elements for mobile apps and tablet magazines with guides, videos and links.

Taught the provided visual communication curriculum focused on the importance of composition, type setting and pre-press elements within various graphic applications.

Served in the Marketing Office in order to fulfill organizational needs while maintaining brand standards within diverse mediums and under various sales strategies.

• Created environmental displays for trade shows and other community appearances.
• Composed logos for the marketing of club programs and various special events.
• Adapted stadium maps and way-finding signage for use in the New Arrowhead.
• Oversaw gameday collateral including photography editing, ad creation and cover concepts to be featured in stadium.
• Contacted local universities to recruit, interview and select interns for a program to heighten individual potential.

Learned from an Art Director the elements of research, concepting, layout, packaging, and
refinement as they relate to the design field through a summer internship.