Tom Zarcone, Marketing, Graphic Design, Tradeshows and Events in San Francisco, CA

About

I've updated my website. Go to Tom Zarcone T-Zo Designs: https://tzodesigns.wixsite.com/tomzarcone

Over 12 years of dynamic, results-oriented marketing experience in companies large and small. Credited with combining marketing, management, and sales expertise in order to deliver substantial revenue growth in highly competitive business markets. Dedicated to meeting financial objectives by proactively pinpointing market opportunities and customer requirements. Proven abilities in marketing, events, tradeshows, design, and sales. Well-rounded professional with a wide variety of skills achieved throughout career. Highly proficient in: Adobe Creative Cloud using Illustrator, Photoshop, InDesign, Dreamweaver, Acrobat, Microsoft Office, Cvent, NetSuite, CostGuard, ACT, Vantage, Navision, Constant Contact, Campaign Monitor, Darwin, WordPress, Sitecore, Surveymonkey.com, Pay Per Clicks, Silverpop, and Social Media.

Education

Bachelor of Arts Media Studies and Film

University at Buffalo
Professional & Community Involvement

The State University of New York

Experience

Digital Marketing Coordinator

Squire Patton Boggs

San Francisco, CA

Coordinate compelling digital marketing campaigns. Committed to making direct contributions to the advancement of the firm's mission. Blaze trails while collaboratively developing successful strategies for growth and branding. Manage and maintain the website as well as firm blogs, social media, email blasts, and reviewed analytics. Key Accomplishments: * Sent out a wide variety of emails in order to obtain business, inform clients, and increase quality control. * Built landing pages for each office's overseas Facebook page and removed over 3,000 broken web page links.
Marketing Assistant

Architectural Lighting Works

Hayward, CA

Created and implemented strategic positioning of internal and external marketing with a keen focus on raising standards of sales in order to successfully enhance corporate profitability. Facilitated the positive exchange of knowledge and experience so that all involved parties could achieve common goals. Attended a variety of events and tradeshows. Key Accomplishments: * Generated awareness of product launches via email blasts, social media campaigns, direct mail, and press releases. * Managed events such as wine tastings, plant tours, and events for over 250 people at the Palms Casino in Las Vegas picked venues and organized logistics such as reservations, hotel blocking, quotes for shipping, catering, and security. * Completely rehashed the firm's look re-energized all branding and marketing materials. * Designed and implemented a new tradeshow booth from scratch.
Marketing & Graphics Coordinator

SEO

San Diego, CA

Marketing & Graphics Coordinator Enabled growth through trend identification lead generation and product development. Planned and executed all web database, email, social media, and display advertising campaigns. Conducted market research in order to analyze the consumer and take action accordingly. Managed all vendors for shipping, printing, and more. Attended and managed a variety of events and tradeshows. Key Accomplishments: * Provided the company with a more professional image on all marketing materials, emails, and website. * Assisted in launching a new website, configurators, and more. * Designed two tradeshow booths and how to effectively showcase our products at each show. * Managed all tradeshows from start to finish, including: choosing shows, logistics, and all applications.
Marketing Coordinator

Lincoln Aquatics

Concord, CA

Excelled at strategizing and leading business and market development plans for emerging markets. Increased awareness and created an enviable company image by developing and executing effective communication and media relation programs and multi-channel marketing. Demonstrated excellence making well-informed decisions and allocating resources in ways that successfully accomplished organizational objectives. Key Accomplishments: * Managed outside vendors and supervised two interns. * Launched, managed, and maintained engaging social media profiles for the company. * Managed all Certified Pool Operator and Aquatics Facility Operator classes including registration, catering, class locations, logistics, billing, sales, and coordination with teachers. Tom Zarcone Page Two of Two
Customer Service and Marketing Coordinator

Reotemp Instruments Corp

San Diego, CA

Continuously exhibited strong ability to analyze the organization and its relationship to the environment in which it competes in order to make informed decisions and allocate resources in ways that achieve company goals and objectives. Key Accomplishments: * Resolved customer complaints by investigating problems and creating the environments in which the solutions would operate. * Increased sales, promoted loyalty, and catalyzed customer retention. * Acquired new customers and strengthened customer confidence by providing in-depth explanations of products and services.

Industries

Skills

Elsewhere on the Web

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On Coroflot

@tzodesigns, member since 2014

Tom Zarcone

Director and Associate/Full Professor, Myron E. Ullman Jr. School of Design, College of DAAP

Director, Industrial Design