Ube Urban

DIGITAL INNOVATION | D. CUX STRATEGIST Problem-solving the most complex business challenges and turning them into tangible ideas requires the frameworks to be effectively communicated to cross-functioning teams (Partners, SME's, Designers, and Researchers). Enabling customer experiences and forecasting realistic expectations with quantitative and quantitative insights, while creating a compelling customer journey, persona, and data stories. Crafting and facilitating fundamental enterprise strategies while implementing emerging technologies (AR, VR, Biometrics, AI) through branches of the organization. Ensuring these experiences work as a customer-centric type and are relevant for their needs. These framework enablers consist of a deeper understanding of customer behavior, needs, and lifestyles. While meeting the needs of the customers through these principles and guidelines allowing for tactical approaches to address friction areas, and extracting opportunity propositions from current to future states. Developed and managed a governance process to ensure consistent standards within component libraries and customer experiences that were justified by data and verbatims. Conveying strategic executive approaches for today, tomorrow, and future use cases to align with business value propositions to production.

| PRINCIPLE OF CX & UX Multiple successful digital services and products from our strategy and design efforts. As an influencer, I understand the importance of communication and listening to clients, discussing options, and assisting them in finding the best solution (s). Presenting and consulting on local strategy and recommendations clearly while assessing the needs of the audience. Also, having the opportunity to work on meaningful projects and be a part of a unique community of passionate professionals/clients was the ultimate reward. We constantly challenge ourselves and our clients to achieve the best possible outcomes. Establishing Client's confidence by knowing the objective and status of every Client related activities, goals, and expectations to deliver as forecasted. Concentrated our efforts to continue improving our experiences while striving to become better at what we do, while having the ability to organize complex information in a way that's digestible and impactful. Effectively communicate new ideas and emerging technology to our clients and ensure that our work is a reflection of our integrated expertise and is executed to the highest level of quality. Ensuring all initiatives support overall brand strategy defining an omnichannel marketing approach to be communicated through creative, emerging technologies, best in class examples, marketing, and customer channels.

Operating as an agency within the Deloitte enterprise ecosystem - The iLab (Innovation Lab) is the leading-edge product development center for Deloitte Consulting, focused on creating big data cloud-based software and advanced analytics products. Consisting of a lean-agile methodology advanced the iLab to iteratively take ideas through stages of concepts, prototypes, and finally, world-class software products spanning across the latest mobile and operating systems. As a team lead, I was responsible for providing the best possible experience for the consumer, while delivering complex B2B - B2B2C product/service systems while constructing innovative cognitive computing systems using a variety of custom component libraries used across UX teams content strategist, front-end engineers, and backend developers. These design transformations created a seamless use of a single style guideline library that included site mapping frameworks, design principle references, with cohesive assets and materials for new and existing initiatives. Primarily fostered and managed collaborative relationships amongst the team while maintaining contact and building rapport with a variety of clients, partners, and vendors. Also, troubleshooting and resolving client issues as they were identified and evaluated, through the time becoming an expert on clients' business while maintaining a strong knowledge of their product and service channels within the landscape of emerging technologies and market trends.

Developed projects from the ground up from legacy to emerging platforms. Worked specifically for the Innovation Totalsource Teams, generating products to modernize direction, company brand, and customer interactions. Created visual design language to experiences, while delivering customer-centric asks, and driving deliverables into high-fidelity prototypes with the use of design thinking sessions, metrics, a/b/c testing, high fidelity prototypes. I had the opportunity to be client-facing, and collaborate with the product management team, the engineering team, as well as company leaders, to successfully go from prototype iterations to gold copy launches. Executed pragmatic visionary that was delivered in small, nimble, and agile development environments. The team consisted of front-end developers, QA testers, and UX researchers. Projects ranged from Internal to B2B, to B2B2C. While creating a unifying theme across all products.

| LEAD INTERACTION DESIGNER Maintained and developed style guide iterations for the FreeStyle GS machines and sub platforms. Created visualizations and mapping for the representation of users with similar behavioral patterns for approaching problems, making decisions, and knowing who we are solving for. Regularly interacted with leadership on project milestones, priority setting, budget, and resource allocations. Operated with an intimate team of UX, Dev, and marketing teams for user testing of style guide releases phases. Demonstrated experience in absorbing complex digital information and communicating effectively at all levels to both technical and non-technical savvy audiences. Ensured a stable consumer experience and standards that were maintained throughout the introduction of rapid change. Drove the adoption of new capabilities and process efficiencies. Operated closely within a cross functioning team, targeting, and driving quick/accurate action based on easy-to-read compositions. Identified target audiences for project briefs to marketing trends while producing multiple media channels and application platforms. Primarily focused on B2C users, analyzing responsive devices consistent with experiences across all displays. Explored technology trends to identify new techniques to engage users for optimal responsive design.

Entrepreneur and founder launching a successful multidisciplinary design firm - playing key roles, and becoming a world-renowned B2B/B2C company. Offered solutions and visual languages tailored to customers' needs while incorporating design techniques: gestural sketches, terminologies, human factors, and creating a brand experience for mid to high fidelity prototype/concept creations. Managed a cross-functional team of five designers, photographers, and IT. Led team through presentations, customer/vendor interaction, painting, designing, and company philosophies. Increased seamless collaborations in domestic and international businesses, uncovering cultural trends within existing/past products, demographics, and competitor user markets. Developed and introduced new products/services and continuous improvement of existing products/services in cooperation with R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value and CX. Through personalized products/services for clients - projected their emotional connection to the concept and executing the final product. INFLUENCE Define and ensure performance goals are met for all team members, providing regular feedback & team guidance while meeting business deliverables and objectives. * Facilitated the creation of design solutions through design sprints and workshops. * Provide support and pathways to nurture and grow talent. * Defining best practices and design principles across cross-functioning teams * Collaborated with leadership, companies, creating long-lasting relationships, while meeting project requirements and solving complex strategies. * Provide support and pathways to nurture and grow talent. * Cross-functional management having the ability to interface with all levels of leadership * Mentored interns to senior-level designers to maximize p...