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Lead Artist
Karachi, Pakistan
Apr 2018 - Jan 2019 (9 months)
• Presenting design options, facelifting website and revamping the overall digital design
• Bifurcating the English and Urdu websites, assigning a color to English website and other categories like sports, tech, culture etc.
• Coordinating with development team making sure that the current website is glitch free (design wise)
• Supervising a team of designers which creates artworks for news and articles for the website and social media
• Managing administrative tasks such as interviewing and hiring, making up a roster, arranging workshop and creative sessions
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Art Director
Karachi, Pakistan
Mar 2017 - Apr 2018 (1 year 1 month)
• Worked for Unilever Pakistan as a dedicated resource for Knorr Noodles Pakistan and Surf Excel Pakistan; I was responsible for their digital campaigns and other generic content that went on their social media platforms
• Worked on pitches for many local brands including Bold, Shangrila, Hobnob, The Dry Fruit Co.
• Designed a microsite, Knorr Boriyat Buster Auditions for Knorr Noodles TV show
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Junior Art Director
Karachi, Pakistan
Feb 2016 - Feb 2017 (1 year)
• Generated ideas and designed artworks for various brands; primarily Jazz, Fashion Brands like NABILA, amanté and Unilever FMCG products like Walls, Magnum, Cornetto, Dove, Sunsilk, Lux; I worked on their digital campaigns and other generic visual content that went on their respective social media platforms
• Designed Nabila’s website (acclaimed hair and makeup stylist of Pakistan)
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Design Intern
Karachi, Pakistan
Sep 2014 - Feb 2015 (5 months)
• A creative studio that unleashed my full potential, helped me pack up my skills for the fast paced and ever changing design world
• Worked on an app for Jubilee Life Insurance, designed the layout, illustrated the characters and suggested the character animation
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Art Instructor
Karachi, Pakistan
Mar 2011 - Aug 2011 (5 months)
• Helping students to understand, describe, and create art
• Demonstrate techniques in activities such as drawing and painting and instruct students in proper care and use of tools and equipment
• Evaluate each student’s performance and growth in knowledge and aesthetic understandings, prepare progress reports and communicate with parents and school counselors on pupil‘s progress
• Plan and present art displays and exhibitions designed to exhibit students’ work for the school and the community
• Participate in curriculum and other developmental programs, such as after school art club