Creator and TV Host
Jan 2016 - Present (5 years 11 months)
Creator and director of the new Prana Warriors TV Series coming to Indistry TV on Amazon Prime this year.
Author of OM FOR THE MOM
Jun 2013 - Present (8 years 6 months)
Published Author of OM FOR THE MOM, now available globally on Amazon, Barnes & Noble and
Founder and Freelance Creative/Art Director
2007 - Present (14 years)
Founder and Creative Director.
Branding and advertising, specializing in wellness, luxury resorts, home and lifestyle, fashion and beauty.
- Website and Social Media Direction
- Logo Design
- Print, Package & Brochure Design
- Photo shoots and Styling
- Branding and Marketing
- Spa and Wellness Experience Design and Branding
- Branding and marketing packages
-Photo shoots and Styling
-Internet Campaigns and Social Media
International Creative Director
Dec 2007 - Dec 2011 (4 years)
Responsible for taking the invention of the mineral water wellness solution from grass roots stage into a brand and wellness concept globally.
Upon launch of international campaign grew the brand 1500% in the first year.
Brand Strategy - Connect and market the patented technology and mineral blend to the female end consumer. Position as a wellness and beauty solution.
Marketing and Advertising
Built and managed international marketing team, developed all the advertising campaigns, photo shoots, television and internet commercials, beauty products, wellness and environmental philosophy, charitable organizations, public relations and editorials, web and social media. Worked with all intl tv & magazines in advertising and editorial placement.
Worked with all media, retail, hotels, end consumers in Australia, NZ, Asia, Europe, Middle East and North America.
Managed all celebrity endorsements and public relations with major international sports stars
Founding editor of the brands international lifestyle and wellness magazine.
Wellness and Luxury Resorts
Worked with major international spa and luxury resorts - Six Senses and Ritz Carlton in implementing the technology and brand into their spa and wellness facilities.
Worked on the research team to find and develop hard science behind the benefits of magnesium minerals for
health and wellness to support all health claims
Selected by the Global Spa and Wellness Summit as one of 250 worldwide delegates to come together yearly to shape the future of the beauty and wellness industries.
Supported the brand to achieve over 10 international environmental and wellness awards.
Developed a complete environmental marketing campaign to support the sustainable benefits of the technology
Founded the charity organization "Little Mineral Pools of Hope" to raise money and awareness for people with health conditions.
Founder, Designer and Operator
2002 - 2006 (4 years)
Soul Sanctuary was a complete 4000 sq ft urban retreat, beauty sanctuary, experience and relaxation haven. The retreat was the first of it kind in Chicago, where women could take a yoga class or relax with a massage and facial, have tea with friends after in the lounge, shop and have their children looked after by the in-house nanny. It was a place to experience new ways couples could connect and a haven you could escape to for some downtime in the hustle and bustle of the city.
The first floor was a complete beauty and wellness boutique, the second floor was a tea lounge and private pedicure lounge with individual cocoons you could escape to while being pampered and the third floor was all beauty services, facials and massage and a 1000 sq ft yoga floor. The sanctuary was a Decleor and Epicuren spa.
The Soul Sanctuary was regularly featured in the Chicago Tribune and on Daily Candy and was chosen by SHOWTIME USA to be part of a 6 series show highlighting the unique couples experiences the sanctuary offered.
CEO, Founder and Designer
1995 - 2001 (6 years)
Australian Hall of Fame
Inducted into the business women's hall of fame at the age of 29 for achievements in the business, fashion and creative industry.
Named as one of Cosmopolitan Magazines most successful people under 30.
Chosen by Nes Cafe as a brand spokesperson and mentor for women in business.
Invented, patented, designed and manufactured the first ever women's low-rise, hipster underwear and hosiery worldwide. The unique simple invention was the first of its kind in the fashion industry in 1995. The Hippies collection was in over 1800 stores globally in its second year with 70% of the market in USA department stores and boutiques. The Hippies products appeared on OPRAH and the story and products graced the pages of many international fashion and business magazines around the world.
The simple invention changed the women's lingerie industry globally, and now every major lingerie company from Victoria Secret to Bonds carries a hipster design in their collections.
What started with a simple frustration of cutting the tops of underwear and pantyhose to accommodate low rise fashions is now a global phenomenon that changed the world of "hip" fashion.