Overview:
Redesign the seller portal of the eCommerce company.
Problem Hypothesis:
User found it difficult to publish the products and keep track of all the incoming customer messages and activity.
Business Goal:
To create a user friendly seller portal which helps the users to publish their products with lesser time and have a complete control of the portal.
Design Process:
From the usability report and user survey, the existing screens were all restructured including the navigation model. Did some crowd sourcing events to get an idea of different user approach through a pool of internal user experience designers. After the first draft of the visuals were ready, a quick click through prototype was created for the usability labs to get an idea of how user interacted with the new flow. This helped in refining the mocks and then delivered the mocks/styleguide to the dev team.
