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Copywriter at Zappos Family of Companies

Varinia Pereira

Las Vegas, NV
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  • About
  • About

    Copywriter/ Editor

  • Education
    • B.A. Journalism
      University of Arizona
      2002 - 2007
  • Experience
    • Copywriter for Zappos/6pm.com
      Zappos Family of Companies
      Mar 2012 - Present (14 years 3 months)
    • Copywriter/Editor
      Healthways
      Feb 2011 - May 2012 (1 year 3 months)
      * Write copy for new ad campaigns pertaining to various fitness programs
      * Collaborate and brainstorm with designers on fresh and innovative marketing campaigns
      * Copy edit all assigned projects including TV commercials, blog, viral videos, social media, direct mail, event posters, event invitations, special promotions, magazine ads and all marketing collateral
      * Maintain brand voice and brand standards when producing and editing work
      * Ensure accuracy of information and grammar, punctuation, sentence structure, etc.
      * Write Marketing and Spirit newsletters for internal communications
    • Production Coordinator/Proofreader/Writer
      VS Publishing
      Nov 2009 - Feb 2011 (1 year 3 months)
      * Communicate with clients and sales reps about ads, marketing material and updating artwork and copy for the largest printer and distributor of tourism publications in Central Florida
      * Track and ensure deadline is met on every contracted ad and marketing request maintaining Excel spreadsheet and art status as well as placement requests
      * Assist in new ad creation, brainstorming, copywriting and proofreading and ensure clients are satisfied with final product
      * Manage workflow to graphic design and communicate all edits to art department
      * Manage clients, sales reps and design team with all print deadlines
      * Write articles and proofread all ads, marketing collateral and editorial, including four monthly lifestyle magazines, one bi-monthly business magazine and five quarterly tourism publications
    • Editorial Intern/Freelance Writer
      Orlando Style Magazine
      Sep 2009 - May 2010 (8 months)
      * Write articles on the people, places and fashion in Orlando for upscale magazine
      * Assist with magazine layout and graphic design
      * Proofread copy and overall design
      * Update website with current events and blogs on relevant topics
    • Public Relations Assistant
      Healthways
      Jun 2009 - Nov 2009 (5 months)
      * Obtain information from various departments and prepare, edit and assist in distribution of press releases to increase company visibility and profit
      * Locate, save and organize files of media coverage on Share Point
    • Copywriter/Editor
      Healthways
      Jul 2007 - Jun 2009 (1 year 11 months)
      * Write informative and powerful copy for health, wellness and preventative care marketing materials distributed nationwide
      * Proofread and edit collateral to ensure high quality material is produced and delivered directly to members, clients and potential clients
      * Manage workflow and deadlines when producing newsletters, pamphlets, postcards, brochures, direct mail pieces, event posters and all other marketing products
      * Proofread all printer proofs of marketing material to ensure accuracy, design consistency and brand image
      * Assist in tracking all projects through a job tracking system to ensure deadlines are met
      * Research, write and edit numerous ads, marketing brochures and newsletter articles
      * Write posts for and assist in tracking social media networking sites Twitter and Facebook
    • Tour Guide
      Walt Disney World
      Aug 2006 - Jan 2007 (5 months)
      * Heavy guest contact, team work and spiel memorization required
      * Mediate and resolve guest service issues friendly and efficiently
      * Implement customer service techniques from a top Fortune 500 company
  • Skills
    • Copywriting & Editing
    • Creative Direction
  • Elsewhere on the Web
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  • On Coroflot
    @varinia, member since 2010
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