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About
With extensive experience in the Graphic Design field I continually strive to provide the highest quality of work with in it's diverse disciplines. Great satisfaction solving design challenges presented on every project has proven to produce product with successful results. Results that have had direct impact of increased revenue and business opportunities for the companies I've worked for. All the while working with grace and professionalism through fruition of each job.
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Education
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Associate In Specialized Technology - Visual CommunicationsArt Institute of Pittsburgh1980 - 1983Deans List
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Experience
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Senior Graphic DesignerMedford, MA2015 - Present (11 years)Tabletop and home goods developer/manufacturer/wholesaler
Package and print design for national and international tabletop brands such as Mikasa, Pfaltzgraff and Scott Living. Packaging, CDU’s, catalogs, B2B collateral, trade and consumer ads and logos for flatware brands such as Towle and Wallace. New branding efforts have secured growing real estate space with existing retail customers.
• Creative structural design solutions for flatware packaging, one of which is
being copy written for an industry unique structural design
• Mentoring Associate Designers in design, production and printing process
• Utilize “RoboHead” project management software to schedule, track,
communicate, review and approve on average 10-20 jobs at a given time -
Graphic Design ManagerKid GalaxyManchester, NHAug 2004 - Nov 2014 (10 years 3 months)Toy developer/manufacturer/wholesaler
Branding and product positioning efforts secured new business in retail outlets,
kept retention, grew orders and opened new opportunities. The introduction of
in-house photography for images used in all media saved thousands of dollars
while adding time and flexibility to scheduling.
• Attended the 2013 International Toy Fair in Nuremberg, Germany researching
toy and packaging trends strengthening Kid Galaxy’s position in the market
• Reinforced Kid Galaxy’s brand through experiential design, signage, website,
print materials, trade show booth, packaging
• Partnered with trade show firm in experiential retail design execution of Kid
Galaxy shop in FAO Shwarz’ New York City flagship store bringing increased
presence and sales of product
• Brand design and management of 5-10 product lines simultaneously while
ensuring maximum impact of message -
Art DirectorBig Idea GroupManchester, NHOct 2002 - Aug 2004 (1 year 10 months)Consumer product development firm
Design, concept and branding for a wide range of consumer start-ups and
product lines resulting in success through sales and retention.
• Design and concept of B2B marketing materials including presentations, sales
sheets, folders, and displays focused on positioning and product growth
• Business systems design including logos, identities, trade ads, collateral,
packaging, and websites in strong support of product roll-out
• Sample products: plush, storage, health product, home decor
• Product design: Pair of Pals — 2-in-1 plush line -
Art DirectorKid GalaxyManchester, NHOct 1998 - Oct 2002 (4 years)Toy designer/manufacturer/wholesaler
Complete branding efforts of toy lines directly contributed to the success and
growth of items such as the iconic Bendos and Insectimites remote control
lines. Gaining revenue and sales in consecutive years and garnering accolades
within the toy industry and consumer watch groups.
• Attended Tokyo Toy Fair and Japanese retail stores for market research to
gain understanding of international needs and meet them with targeted
design initiatives
• Meetings with corporate headquarters in Hong Kong about overall branding
strategy and direction of Kid Galaxy product nationally and internationally
• Travel to Chinese factory to observe manufacturing practices and how to refine
the process resulting in efficiencies and savings in product production
• Design of Kid Galaxy corporate logo, identity, and business system
• Design of packaging, POP displays, catalog, trade journal ads, signage
• Management of Junior Graphic Designer
• Product design: Award winning Bendos - bendable characters, animals,
vehicles, and playsets; Insectimites - insect themed remote-controlled cars -
Graphic DesignerCMGIAndover, MAJun 1992 - Oct 1998 (6 years 4 months)Internet venture capitalist firm
Creative branding and positioning enabled dot-coms’ and Internet centric
start-ups get off the ground and running. Many of which in turn where merged,
sold-off for a profit or are still in business today.
• Business system design of sales and investor kits, identities, direct mail
pieces, B2B catalogs, trade journal ads, experiential design
• Clients: AdSmart, Engage Technologies, NaviSite, Planet Direct, SalesLink
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Awards
PRINT
• Packaging featured as case study in Package Design Magazine
• PRINT’S Regional Design Annual - Certificates of Design Excellence
• GDUSA 2018 Design Annual - Certificate of Design Excellence
PRODUCT
• Oppenheim Awards - Gold; Bendos
• Parenting Magazine - Best Toy of the Year; Insectimites -
Affiliations
PROFESSIONAL RESPONSIBILITIES
• Interaction with internal and external clients to articulate their objectives and
execute those needs into powerful programs and products
• Hands-on management and execution of projects, from concept
through completion, including budget management
• Management of in-house designers
• Identifying, hiring and directing photographers, illustrators and vendors
• Photoshoot prep and direction, product photography, models, on-site
• Research and competitive analysis of competition, brands and product
• Brand development, from ideation, research, and mood boards to
design and production
• Conception and execution of marketing materials
• Scheduling and management of, on average, 10-20 active projects
• Structural package design; blisters, heat sealed, clam shells, corrugate, and
mixed. Interacting with overseas vendors to maintain economy of scale
• Sourcing and purchasing printed materials and digital media
• Prepress digital file prep, press proofs and approvals
• Asset management and organization
DESIGN DISCIPLINES
• Logos, corporate identity, branding
• Business systems; folders, B2B collateral, trade ads, catalogs, annual reports,
direct mail, signage, trade show booths
• Packaging design and branding: dinnerware, flatware, lighting, consumer, toy
• Structural packaging design; plastic, corrugate
• Retail design, experiential design, branding, kiosks, CDU displays
• Product ideation, design & development
• Model-building, comp construction, set prep
• Illustration, infographics
• In-house product photography
• Website wireframe, design, banner ads
SOFTWARE KNOWLEDGE
Adobe CC, ArtiosCAD/Esko, FreeHand, QuarkXpress, Acrobat,
Microsoft Office, Kongsberg XN cutting table -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@vcontic, member since 2006
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Following 2
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Followers 9
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