Todd Verlander
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About
Todd has worked from the West Coast in San Francisco, to the East Coast in Manhattan, and currently resides in Western Massachusetts. He has worked on national branding campaigns, commercial packaging, advertising, and marketing for clients as diverse as Amherst College, Surly Brewing Co., and Keurig. He has also worked with nonprofit organizations, the Nature Conservancy, California Academy of Sciences, World Learning, and Mass Humanities. With his exposure to clients in a variety of industries, Todd has the ability to translate strategic messaging into strategic design. His work has earned numerous awards and has been recognized by national design annuals. He is proud to have worked with fine artist Raymond Saunders and filmmaker David Mamet on Untitled, a children's book. Todd received his BFA in graphic design with honors from the California College of the Arts.
Specialties: Strategic branding and identity design, advertising, print, packaging, publications, marketing, interactive/web, multimedia, photography, and digital retouching. -
Education
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BFA Graphic DesignCalifornia College of the Arts1998 - 2000
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BFA Graphic DesignAcademy of Art University1996 - 1998
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Experience
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DesignerGill, MAOct 2023 - Present (2 years 8 months)As the in-house designer, I develop and execute strategic brand initiatives that reinforce NMH’s mission and values across internal and external audiences. I am responsible for managing primary and sub-branding efforts, with a particular focus on admission/enrollment, athletics, advancement, the NMH capital campaign, and academic programs. Additionally I oversee branding efforts across digital and print platforms, including social media and the school’s website to ensure alignment, consistency, and impact.
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Creative Director, PhotographerGreenfield, MA1998 - Present (28 years)Verlando is design studio specializing in branding and identity design, with a focus on print and digital publications, web, photography, video, and social media. Clients include The Richards Group, Amherst College, Deerfield Academy, Trinity College, and UMass.
• Planned and created a social media for Nova Mototorcycles which included Instagram posts and reels with an 3900% increase in followers and averaging over 14K monthly interactions. Our top reel currently has 5.5m views, 240K likes, and 106K shares.
• Developed and monetized Nova Mototorcycles YouTube channel with videos and shorts with a 7400% increase in followers and averaging over 1,000 watch hours per month. -
Editorial DesignerWorcester, MASep 2019 - Sep 2023 (4 years)Working closely with a team of writers and editors, I redesigned and art directed the WPI Journal quarterly alumni magazine, raising its profile and readership. I was also a contributing photographer and illustrator.
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Instructor/DesignerHallmark Institute of PhotographyMontague, MAMar 2012 - Sep 2016 (4 years 6 months)• Taught visual arts, marketing and branding to students with a focus on defining and creating their own unique brand identity through lectures and practical exercises. Instruction included website development, and social media management.
• Planned and produced all of Hallmark’s marketing materials. Projects included the annual student catalog, open house materials (brochures, postcards, thank-you cards, web portal), graduation invitations, programs, graduate certificates, print advertising, social media, and billboards. -
Creative DirectorEyeSayMay 2012 - May 2013 (1 year)EyeSay is an easy, new kind of way to share instant video, voice and text messages. See something, say something, write something- then share it with your friends, family and favorite social network. The best part? You can share with multiple people and places at the same time, and It's free to get started. Download EyeSay now and share your world.
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Art DirectorLogicTrailJun 2010 - Mar 2012 (1 year 9 months)LogicTrail is a strategic marketing and interactive firm with a fresh perspective. We focus on strategy, build better relationships, and love your customers. And check your ego at the door.
We're bringing big agency capabilities to smaller companies.
apps, social media, public relations, writing, brewing beer... -
Creative DirectorBidwell IDFeb 2004 - Jun 2010 (6 years 4 months)Bidwell ID specializes in creative marketing and strategic branding with a highly collaborative approach. We fuse strategy and imagination, research and creativity. We take the time to understand your vision to develop powerful branding and memorable identity. Everything you do sends a message. We'll make it the right one.
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DesignerAlterpop2002 - 2003 (1 year)
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DesignerVerlander Design1999 - 2002 (3 years)
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Art DirectorLimn Company2000 - 2000
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Awards
Work has been featured in Print Magazine, Letterhead and Logo Design 9 and 10, along with a handful of Bronze, Silver, and Gold Addy awards, Bronze and Gold CASE awards, and a Gold Aster for Excellence In Healthcare Marketing.
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Affiliations
AIGA, Freelancers Union
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@verlando, member since 2010
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Following 1
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Followers 2
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