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Art Director/Sr Graphic Designer

Veronica Choroco

New York, NY
Available Now
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  • About
  • About

    Experienced creative professional, leading, art directing and mentoring team of full-time and freelance designers, with over 14-years professional experience in various creative works, including graphic design, branding, apparel graphics, product design, textile/surface design, illustration, and typography. Fast learner, creative, attention to detail, result-oriented, well organized, able to motivate and manage environment of teamwork among all skill levels.

  • Education
    • Screenprinting
      Fashion Institute of Technology
      2009 - 2010
      2 classes in traditional screenprinting
    • BFA Advertising and Graphics Design
      Columbus College of Art & Design
      1997 - 2001
      Outstanding Senior Award 2001. Graduated Summa Cum Laude.
    • AA Cross-Disciplinary
      Ohio Dominican University
      1992 - 1995
      Studies emphasized art and engineering courses.
  • Experience
    • Senior Graphic Designer
      Highlife Apparel, LLC
      New York, NY
      Mar 2013 - Present (13 years 3 months)
      Art director for all women's active and lifestyle brands.
    • Owner/Creative
      Veronica Choroco
      2006 - Present (20 years)
      Concept and development of art for textiles, apparel graphics, branding, logos and web design for clients such as Juicy Couture, Siege Fitness, Reebok, Action for Children and the Diocesis of Columbus.
    • Senior Graphic Designer
      Marc Ecko Enterprises
      Jan 2012 - Feb 2013 (1 year 1 month)
      Directed and developed seasonal graphics, and technique direction.
    • Graphic Designer
      Victoria's Secret PINK - Limited Brands
      Jun 2006 - Jan 2012 (5 years 7 months)
      Developed graphics for Pink and Pink's Collegiate Collection
    • Graphic Designer for Women's
      Abercrombie & Fitch
      May 2005 - May 2006 (1 year)
      Created graphics for Women's division.
    • Associate to Graphic Designer for Kid's
      Abercrombie & Fitch
      Jun 2001 - May 2005 (3 years 11 months)
      Worked as Associate, Assistant and then Graphic Designer for Kid's division.
    • Graphic Designer
      Ibel Agency
      May 2000 - Mar 2001 (10 months)
      Involved in concept and designing of logos (identity programs), brochure and collateral material.
    • Graphic Designer
      Corporate Express
      Dec 1997 - Aug 2000 (2 years 8 months)
      Responsible for catalog design and production. Design company collateral material; catalog, brochures, sales presentations, and annual reports. Intern work.
  • Affiliations

    AIGA

  • Industries
    • Advertising
    • Apparel
    • POP / Visual Merchandising
    • Social Impact
    • Retail
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Communication Design
    • Graphic Design
    • Packaging Design
    • Project Management
    • Textile Design
    • Trend Research
    • Typography
    • Web Design
  • Elsewhere on the Web
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  • On Coroflot
    @veronicachoroco, member since 2013
      • Followers 4
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