Veronica Jenkins

Veronica Jenkins is a multi-disciplinary graphic designer who specializes in visual messaging -- providing creative and innovative designs for brand identity, print, packaging, environmental and digital design.

After joining the NFL Players Association (NFLPA) as a temp while attending the University of Maryland University College, Veronica was hired full-time as the sole in-house design employee in 2002. Through her direction, the NFLPA began to refine its’ brand messaging for both the non-profit and for-profit sides. In 2013, Veronica became the NFLPA’s first creative director.

Veronica’s philosophy for successful messaging is understanding and refining brand personality by eliminating random activities that dilute the brand identity and developing strong, recognizable visuals that deliver on the brand promise.

With extensive experience in brand identity, print, packaging, environmental and digital design, Veronica is also able to offer solutions to partners for successful brand integration and cross promotions for a variety of products and projects.