Vicki Kipp

• Core capabilities include design, branding & corporate identity, event planning and management.
• Vicki Kipp Studio specializes in the creation of innovative & strategic communication materials including: brochures, direct mail campaigns, print advertisements, annual reports, sales collateral & presentations, logos, billboards, website design and trade shows.

• Developed, implemented and managed marketing plans, media plans and budget.
• Conducted and analyzed market research that was vital in project direction.
• Responsible for the strategy, concept, creation and production of all marketing and sales materials.
• Responsible for planning and implementing all membership, prospect, and realtor events.

• Directed a creative team of 30 individuals in a full service in-house agency.
• Responsible for strategic direction of all print and online marketing materials, while maintaining brand consistency for 28 divisions.
• Responsible for the design and production of all marketing materials for a billion dollar national company.
• Led the development of department/team processes and procedures.
• Restructured a fast growing team to maximize efficiencies and provide growth for employees.

• Determined and managed all creative strategies for multi-million dollar marketing budget with an aggressive 50% revenue growth objective year over year.
• Responsible for the development and management of global branding strategies and corporate positioning. Helped lead rebranding initiative in 2000 which gained Voyant over 52% of the market share in its industry, making it the industry leader.
• Supervised freelance designers, agencies, copywriters, photographers, illustrators, and printers.
• Worked closely with Marketing Director to develop marketing plans and strategies. Oversaw the production and implementation of those plans. Responsible for all sales materials, website design and development, multi-media presentation, advertising, radio and event planning.

• Worked closely with clients to build innovative solutions to support business and sales strategies.
• Responsible for concept development, design, and production.
• Obtained brand exposure with both business-to-business and business-to-consumer clientele.
• Managed all customer relations.
• Direct communications with printers, photographers, and copywriters.