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Fra'Mani
Fra’Mani Handcrafted Foods is a maker of artisanal salumi and meats, dedicated to using high quality, sustainably sourced ingredients. When it comes to meat, Fra’Mani is a cut above the rest, but their packaging blended in with the crowd. As part of the Engine Room design team, I helped conceptualize and build a new packaging system featuring more impactful colors and clearer claims. The packaging refresh improved Fra’Mani’s on-shelf presence and brought their quality to the forefront, letting their products speak for themselves.
