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Brastemp & Consul Design Studio Manager at Whirlpool Corporation

Victor Fagundes

Joinville, Brazil
Available Now
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  • About
  • About

    Com mais de 15 anos de experiência na área de design e nos últimos 9 anos liderando times no Brasil e EUA, sou apaixonado pelo processo de pesquisa com usuários e pela transformação de ideias em produtos que melhorem a vida das pessoas.

    Mestre em Experience Design e especialista em Gestão de Projetos, durante minha trajetória profissional tive o privilégio de atuar ativamente com os principais projetos de design das marcas Whirlpool no Brasil. Entre eles destacam-se a definição e implementação do VBL (linguagem visual de marca), criação de roadmaps de inovação e execução de estratégias de portfólio para as marcas Brastemp, Consul e B.blend.

    Paralelamente, lecionei por quase 10 anos no Programa de Desenho Industrial da Universidade de Joinville e fui o idealizador e fundador da grife social Pela Causa, a qual visava doar todos os lucros para famílias carentes de Joinville e Curitiba.

  • Education
    • Master's degree Design
      Universidade da Região de Joinville
      2013 - 2014
      Design and Sustainability, Production Design and the Sociocultural Context, and Production Technology.
    • Master's degree Project Management
      Universidade Tecnológica Federal do Paraná
      2007 - 2008
      Project management, design methodology and development tools.
    • Bachelor's Industrial Design
      Universidade Positivo
      2002 - 2005
      Industrial Design graduation Principles of design, history, and fundaments of development of new products.
  • Experience
    • Head of Design and Technology
      Docol Metais Sanitários
      Brazil
      Nov 2021 - Present (4 years 7 months)
      Responsible for the governance of R&D+Innovation in the company through the management of Design, Engineering and project planning. My role ranges from the strategy and portfolio definition to the execution and monitoring of all new product projects of Docol brand.
    • Design Manager
      Whirlpool Corporation
      SC
      Jan 2015 - Present (11 years 5 months)
      Operation management of Design studio in Latin America, my role involves design vision definition in the projects of new products and digital experiences, translating the pillars of brands into benefits for users, and establishing processes and practices to transform design into business value for the company.
      My role also included user reseaches, as well as providing inputs to strategic decisions and working closely with marketing and engineering teams to guide products throughout the execution cycle.
    • University Professor
      Univille
      Joinville, Brazil
      Jul 2008 - Dec 2017 (9 years 5 months)
      Professor for Bachelor's and Master's Degree Programmes of:
      - Industrial Design tools;
      - Design Thinking & Innovation Design Management,
      - User Experience Tools;
      - Project management.
    • Interaction Design Leader
      Whirlpool Corporation
      Joinville, Brazil
      Jan 2012 - Jan 2015 (3 years)
      Coordination of all User Experience developments for Consul, Brastemp and B.blend brands, including managing the Interaction Design team and creation of HMI roadmaps (Human Machine Interactions) for each brand.
    • Senior Industrial Designer
      Whirlpool Corporation
      Joinville, Brazil
      Apr 2008 - Dec 2011 (3 years 8 months)
      Development of new products and existing products improvements. My role was also involved concepts designs, detailed drawings, and consumer researches.
    • Industrial Designer
      Asa Design
      Curitiba, Brazil
      Oct 2006 - Apr 2008 (1 year 6 months)
      Industrial design of new products using all kinds of instruments, sciences and techniques, for an industrial or an artisan production.
      The role includes covers portfolio strategy, brand identity, packaging, UX and UI interfaces, as well as ideas generation to develop innovative, ergonomic, user-friendly designs that meet client needs.
  • Awards

    // Awards

    2023 - IF Design Award - The Best of South America (2019-2023)

    2023 - IF Design Award - Naiade Faucet

    2022 - IF Design Award - Toró Shower

    2022 - Design for a Better World - Linha Ozônio

    2019 - 2nd Museu da Casa Brasileira Award - B.blend Un.plug

    2018 - 1st Museu da Casa Brasileira Award - Washing Machine

    2015 - 1st Museu da Casa Brasileira Award - Brastemp B.Blend en.joy

    2014 - 3rd IDEA Brasil - UI for Brastemp Side Inverse

    2011 - 1st Museu da Casa Brasileira - Consul Humidifier

    2010 - 3rd TOKSTOK Design (advising professor)

    2010 - 3rd ABILUX Design - Mira Lamp

    2007 - 1st ABIPLAST Design - Wave Light Lamp

    2005 - 2nd MASISA Students Design Award - Cubinho Project

  • Industries
    • Commercial Equipment
    • Consumer Electronics
    • Kitchen, Bath & Home decor
    • Education
  • Skills
    • 3D Modeling
    • Design Management
    • Ethnographic Research
    • Experience Design
    • Furniture Design
    • Ideation
    • Industrial Design
    • Project Management
  • Elsewhere on the Web
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  • On Coroflot
    @victorfagundes, member since 2010
      • Followers 9
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