Vishakha Potdar

• Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion for Print and Digital media
• Conceiving, Designing & Art Direction for various
Marketing deliverables like Brochures, Leaflets, Videos, Gifs, Logos, Packaging, Ads, Posters, Emailers, Banners, Powerpoint Presentations, Reports
and overseeing them to completion by working and coordinating with design and sales/marketing team
• Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team
• Collaborate with Marketing and Sales Teams for inhouse
projects
• Lead brainstorming/creative sessions to generate ideas
• Revise content and presentations, approve/reject
ideas, provide feedback to the team
• Monitor results of team efforts and propose actions for the future
• Report progress of projects at major stages of their
conception, creation, and execution
• Ensure designs and content reflect consistently and
positively the brand image and company ideals
• Serve as a liaison between the marketing and creative team

• Lead creative sessions for project kick-offs
• Manage multiple projects from concept through completion
• Develop and design concepts that meet the business objectives of the organization and that advances brand strategy
• Provide creative direction for online portals and microsites
• Supervise and inspire the creative team, generate multiple concepts for a campaign or project
• Work with the marketing team, strategy team, and resources to develop concepts and present to management
• Manage team members
• Provide quality control over concepts and projects,
• Art Direction
• Vendor Management
• Talent Development
• To ensure that graphics, logos, illustrations, Packagings and electronic communications adhere to company's branding policy and quality standards.
• Ensuring all briefs are dispatched in the studio based on individuals strengths and skills
• Creating a workflow structure
• Reviewing daily work schedules of the creative department, ensuring work is delivered on deadline
• Compiling studio schedules, updating studio schedules regularly, keeping concerned departments informed about
project status,
• Prioritizing and managing different tasks, and supervising and training junior-level graphic designers.

Lead Creative Support for Diabetes,Cardiac Divisions

Print :
• Design and Develop Visual Communication for various Brands, Events, Web initiatives with a special focus on Effective Communication for Marcom team
• Design and develop images (graphics, illustrations, line drawings etc.) and guidelines for the same
• Take still photographs, Image Editing
• Arrange and Assist in Photo shoots, Video Shoots (AV) and editing of the same
• Designing of marketing / company related PowerPoint presentations
• Conduct quality assurance checks of the Prepress ready Artworks according to Corporate Guidelines
• Creative Visualization & Direction

Events & Exhibition :
• Exhibition – Stall, Banners, Events material designing
• Corporate Events - Stall, Pamhlets, Brochures, Banners designing and creative direction

Web :
• Developing Web pages, Landing pages, Icons, emailers, ebanners, eposters for Online Corporate Initiatives like
www.knowledgegenie.org, www.helpyourbody.com

General :
• Strong team management and inter personal skills
• Strong verbal and written communication skills
• Self-motivated to prioritize and manage work load and meet critical project milestones and deadlines
• Perfect understanding of print, digital and web technologies
• Strong organizational skills, competencies in time management, capacity planning & work volume management
and control
• Vendor management – Copy, Stock Photography, Print Services
• Support development of colleagues and manage development of team members
• Troubleshoot and problem solve issues related to graphic design for print and web

*Creative Direction.
*Corporate Branding and Promotions
*Responsible for all the BTL activities
*Brand Launch & Development
*Visualizing and Designing Print and Online promotional materials like Ads, Brochures, Leaflets, Hoardings,Catalogs as per Brand Guidelines
*Artist recruitment and development
*Vendor Management : Copy writing, Print, Packaging, Outdoor Media
*Conceptualize, conceive and execute Print Graphics, Marketing collaterals, Outdoor Media
*Assist in roll-out of corporate identity plan
*Responsible for planning, scheduling and monitoring of design projects
*Conceptualization and value-addition in product development and service delivery

 Designing elegant & professional communication for Brochures, Visual Aids, LBLs, flyers, newsletters, branding & catalogs using CorelDraw, Illustrator, Photoshop
 Meeting marketing teams / product managers for brief.
 Creating & executing High Quality concepts & artworks as per requirement by the client
 Managing vendors like Copywriters, Printers, Photographers
 Make corporate presentations to GM-Marketing
 End to end responsibility of delivering art works
 Web Visualisation, designing index, landing pages in photoshop, designing flash banners in photoshop.


* Clients: Advance Enzymes, J.K Helen Curtis, Orane Media

PRINT & WEB
 Designing elegant & professional communication for websites, banners, flyers, newsletters, branding & catalogs using CorelDraw, Illustrator, Photoshop
 Designing Logos, Ads, E Brochures, Leaflets, online promotional materials

Nature of Work
 Designing Logos, Ads, E Brochures, Leaflets, online promotional materials
 Designing User Interfaces for Websites
 Work closely with business development and software development teams in project planning &
 execution activities. The focus areas are requirements gathering, user profiling,
 prototyping, visual design and usability reviews
 Brand development
 Artist recruitment and development
 Outsourcing of graphic design, production, copy writing and printing
 Scheduling, budgeting, hiring, and staff mentoring
 Online marketing design and development for new promotional features and functionality
 Print design for packaging, books, magazines, games, advertising, and marketing collateral
 Visualization and Creative Direction.

Clients: CISCE, ROOPAM, Kishore Namit Kapoor, Le Relax Hotels, DJ MEGHA

Designing various marketing collaterals as per client's brief

Clients: Artapart.com, Thinq Pharma CRO, Smart Media, JK Files, Indoco Remedies, Young & Waters, Melange Medical

• Worked with an in-house Design Studio.

Nature of Work
 Designing Logos, Visual aids, Ads, Brochures, Leaflets, Cartons and various other promotional materials
 Develop, in partnership with the product managers, copywriters, graphic designers and vendors breakthrough concepts and designs for multiple products.
 Overseeing its implementation into brand packaging, direct mail and various print promotions.
 Developing and ensuring quality assurance protocols for artwork.
 Reviewing and approving artwork while leading and mentor designers.
 Design and produce all product labels and other P.O.P materials.
 Working with the design and printing team to plan and estimate cost and timing of jobs.
 Procuring necessary project content or support files.
 Implementing changes and adjustments based on product manager’s feedback.
 Troubleshoot and maintain all PC systems, Copiers, Scanners and Printers with the help of IT Team.
 Working with IT Support Team to plan and estimate the cost of latest infrastructures like Computers, Printers, Copiers etc.
 Negotiating with the vendors/suppliers for providing latest Softwares, Stock Photograph CDs etc.
 Other functions included budgeting, model selection in coordination with model coordinators for various photographical assignments, prop selection, arranging photographers, sites and photo shoot direction.
 Designing Creative Inputs for Exhibitions / Events (Digital Flex Prints)
 Coordinating with Flex Printing Team for timely delivery of necessary materials at the venue of exhibitions,
 Visits to the exhibition stalls to guide the vendors about layouts, lighting arrangements, seating arrangements and other necessary items to create a pleasant, informative and customer friendly stall environment
 Visualization and Creative Direction.

Clients : Glenmark, Gracewell, Healtheon , Unichem, GSK, UCB

Nature of Work

 Designing Logos, Visual aids, Ads, Brochures, Leaflets, Cartons and various other promotional materials
 Exhibitions / Events Creative Inputs Designing (Digital Prints)
 PowerPoint Presentations
 Visualization and Creative Direction.

Nature of Work

• Formulate layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics.
• Review and approve proofs of printed copy and art and copy materials developed by staff members.
• Manage own projects, working within budget and scheduling requirements.
• Confer with copy-writing, production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
• Present final layouts to clients for approval.
• Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
• Hire, train and direct staff members who develop design concepts into art layouts or Junior Artists.
• Work with creative director to develop design solutions.
• Review illustrative material to determine if it conforms to standards and specifications.
• Attend photo shoots and printing sessions to ensure that the products needed are obtained.
• Vendor Management : Outsource Reference Books, Stock Images CDS, Softwares
Designed for:

• A C Nielsen-ORG MARG, Raymond’s, Citibank, J. K.Helen curtis, Shopper’s Stop, Indoco Remedies, Nicholas Piramal, Org – Ims, etc.

Nature of Work

• Worked with an in-house Design Studio.

Designed for:

• Mphasis, ICICI Bank, Citi Bank, Alliance Capital,A C Nielsen-ORG MARG, Nicholas Piramal India Ltd., Indoco Remedies, Fine Organics, Sandu, Charak Pharma ,Hertz Chemicals etc.

Nature of Work

Worked with an in-house Design Studio.

Designed for:
Rawalgaon, VIP. etc