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Creative Director / Founder

Greg Bible

San Francisco, CA
Available Now
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  • About
  • About

    To me, great designers are those who can start with a blank screen and create something eye-catchingly original. My first art director taught me that designers should create every piece of a campaign, from the overall look and feel to the specific images and fonts. “Create it all.” That was his edict, and I remember those words whenever I start a new design project.

    Creating it all has helped me develop a unique style that I’ve put to effective use for iconic action sports brands. Design is a challenge, but whether developing the look and feel for Liquid Force Wakeboards or designing the Quiksilver wetsuits worn by eleven-time world champion Kelly Slater, it’s a challenge I’ve always been eager to meet.

    I feel that design is an all-encompassing process, even in daily life. My influences come from the world around me. I have been fortunate enough to be able to travel extensively in the past few years, which has helped open my mind to new ideas and thoughts on what can be made possible. Visiting overseas production facilities helped me learn more about the technical aspects of product design and development. This experience made me more excited than ever to create it all. To stay fresh, I have challenged myself to design things far outside of my comfort zone. I have designed, created and launched a BMX pop-up retail store, Archetype Bike Co. I am currently morphing that into custom-built cafe racers and brat style bikes. Please check the blog for updates on those projects.

    Design challenges gladly accepted!

    Specialties: Graphic Design, Product Design, Photography, Apparel,Product Development, Social Media Marketing,Video

  • Education
    • BFA Graphic Design
      California State University
      2000 - 2003
  • Experience
    • Founder/ Creative Director
      Visuaphonic
      2003 - Present (23 years)
      Worked with a variety of clients across markets, including MMA, NASCAR, NHRA, and sports teams. Specialties include branding and product design, all with a Southern California aesthetic.

      • Created unique logos and developed brand identities for clients large and small.
      • Developed fire suits for professional racecar drivers.
      • Designed and produced an exclusive line of clothing for direct-to-consumer distribution.
    • Art Director
      Intense Cycles
      Sanger, CA
      Nov 2014 - Feb 2016 (1 year 3 months)

      Designed and implemented stringent brand guidelines in a
      rapid growth environment. Created a strong social media
      presence that shows growth month over month.
      Deployed a non-traditional advertising campaign that
      increased awareness and garnered new brand advocates.
      • Rebranded all product and marketing materials.
      • Re-designed the web site and peripherals.
      • Worked closely with Shaun Palmer to develop brand identity
      for the Palmer Project, a racing development team.
      • Art directed and produced over a dozen product launch
      videos, which received nearly 900,000 views.
      • Guided brand development and marketing strategy.
    • Art Director, MTB
      Marin Bikes
      Feb 2012 - Dec 2013 (1 year 10 months)
      • Develop and design global marketing and advertising campaigns (social media,catalogs,print,video)
      • Design,source,and develop small parts. (grips,saddles,hard wear,etc...)
      • Manage graphic design of global mountain bike product line (bike graphic fit up and file production)
      • International factory communications and graphic quality control (Includes travel to China & Taiwan)
      • Brand development
      • Photography & video art direction & production
    • Proprietor
      Archetype Bike Co.
      Feb 2011 - Oct 2011 (8 months)
      BMX Pop-up store in San Clemente, CA. It was a BMX and single-speed only retail location. I collaborated with Helldorado Brand, and Russ Hennings photography to make it a bike shop like no other. I did all of the build out, renovation, and marketing for it.
    • Global Wetsuit Design Manager
      Quiksilver
      2007 - 2009 (2 years)
      Responsible for conceptualization, creation and manufacture of all products in the global wetsuit division, including wetsuits, wetsuit accessories, Lycra and personal flotation devices.
      • Developed seasonal line plans.
      • Worked with the design facility domestically to develop fit and styling and graphics.
      • Traveled to factories in Asia several times a year to oversee pre-production and sample development process.
      • Worked with all regions product managers to develop products with worldwide appeal.
      • Consistently designed and delivered innovative wetsuit products.
    • Creative Services Manager
      CamelBak
      2004 - 2006 (2 years)
      Managed the creative team and designed and developed all merchandise and collateral materials.
      • Designed for a variety of sports and activities with varied demographics.
      • Assisted with artist development, qualified and hired vendors, prepared seasonal catalogs and managed in –studio and location photo shoots involving professional athletes and photographers.
      • Developed and implemented a new brand identity with input from the marketing team.
  • Awards

    Hemlock Climate Hero award for the 2014 Marin Bikes Catalog

  • Affiliations

    AIGA sustaining member

  • Industries
    • Advertising
    • Bicycle
    • Outdoor Equipment
    • Eyewear
  • Skills
    • 2D Animation
    • Animation
    • Art Direction
    • Creative Direction
    • Graphic Design
    • Illustrator
    • Premiere
    • Print Production
    • Typography
  • Elsewhere on the Web
    • n
    • R
    • k
    • k
  • On Coroflot
    @visuaphonic, member since 2014
    • Following 1
    • Followers 2
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