A Case Study for Bellco Drug Corporation Microsite;
Concept, design
Breast Cancer Awareness Catalog
Problem: Highlight new products for breast cancer awareness catalog and reach out to targeted audience
Idea: A woman's dresser or table is laden with goodies, possibly from a show she was at that day
Environment: Marbled-top table, a little jewel bowl with a pearl necklace on it, her perfume bottle and a small vase of flowers in a soft warm and window setting.
Take-Away: This new cover added 40% more sales profit than its previous year, 16% were new customers.
New Thank You Cards designed for Kaiser Permente, 2016
Series of new Appreciation Materials from Positive Promotions
Ideate and designed cards from concept to completion
New "I Saved A Life, I Made A Diffrence" Certificates for Kaiser Permente, 2016
Part of a series produced as incentives for staff at Kaiser
Series One Banner Ad for ParentTime.com
Problem: Target stay-at-home moms and dads and show quick splash banners from sites they visit
Series One Banner Ad for ParentTime.com
Problem: Target stay-at-home moms and dads and show quick splash banners from sites they visit
Web Banner, 2012
Bellco Drug Corporation
dr.koop.com
web banner commissioned by McConnell Associates
Health & Wellness

Projects done specifically for health and wellness audiences. Work were received from a variety of clients over the years

Available
Full-time
Victoria Smith
Creative Art Director + UX/UI Designer New York, NY