Vanessa Waltz

AUGUST 2012– PRESENT
Marketing Manager
Work closely with management to execute marketing strategies, and provide research, analysis, and
recommendations to boost company initiatives.
-Establish marketing calendar, ensuring timely execution of details related to print and social media campaigns, and trade shows.
-Directly managed email campaigns, including storyboarding and click-through analysis.
-Analyze data using Excel & Google Analytics
-Design and management of related print materials including line sheets, look-books, investor presentations
& advertisements.
-Manage operations of promotional events. Responsible for maintaining and tracking related marketing budgets.
-Collect and analyze data related to market/customer segmentation, pricing, merchandise plans, and trend analysis, including SWOT and competitor analysis.
-Made recommendations to management related to pricing strategy, merchandise mix, and entering new markets.
-Managed a 10-week summer internship program, mentoring 4 fashion-marketing interns.
-Assisted with data collection for a conjoint study.

Art Direction & Graphic Design
Freelance art director & graphic designer for companies such as: J Brand Jeans, Bandit Brand, Summerland
Produce, and Lock77.
- Branding
- Photo editing
- Creating layouts for & executing look-books
- Web design and U/X
- Consulting on brand identity

JANUARY 2009– FEBRUARY 2012
Guess?,Inc.
Graphic Designer
-Developed all apparel graphics, branding, and logo design.
-Performed trend and sell-through analysis related to graphic t-shirt category.
-Responsible for delivering 12 seasonal best selling tee and tank collections.
-Worked with product development and production teams to ensure proper execution of design elements,
including strike-off, color, and layout approval.
-Prepared files for print and production, worked with vendors to oversee through to final product.
-Worked with Design Director to present ideas and concepts to SVP of Merchandising for review and approval.
-Worked with visual merchandising and marketing teams to provide assets for specific product launch initiatives.
-Developed and executed look-book layouts for seasonal mailers alongside marketing team to generate increased customer awareness of new product.