Creative Director, Managing Partner
Oct 2017 - Present (5 years 11 months)
Analogy is a design studio focussed on creating beautiful physical objects and immersive digital experiences. Our philosophy is to create surprising analogies and comparisons to bring out fresh new results within the design industry. Our laser focus would be the merger of two disciplines, the old and the new, ID, and UX/UI. We have been experimenting and studying these two disciplines to work on cutting edge products keeping a strong voice for the end-user in a world full of technology, business, and engineering.
CEO | Creative Director
Dec 2015 - Oct 2017 (1 year 10 months)
Artifact is a global Design Studio. We work across broad disciplines with both established international brands and startups on strategic, custom solutions to every client. We believe that true INNOVATION comes from the perfect balance of ART and FACT. We are a mix of Industrial designers, UI/UX designers, brand strategists, Graphic designers, tinkerers and creative thinkers. Our strength is in problem solving across every single discipline. Through our unique C3D process, we offer tailor made solutions and a personal approach to every project.
Principal Industrial Designer
Nov 2012 - Dec 2015 (3 years 1 month)
Arivu is a multi disciplinary studio with deep roots in Industrial, product, branding, UX and collaboration design. It was started with a sole purpose of creating meaningful products, content driven experiences and helping people realize their ideas. With a rich and diverse experience designing/engineering/branding a variety of consumer products/experiences for over 12 years, we love working on Concept/Industrial/Product,Branding,UI/Web/app design and as well as Mechanical/Manufacturing projects. Our passion lies in working with brands and individuals to provide a comprehensive concept to manufacturing; end to end creative and engineering services.
Senior Industrial Designer - New product development
May 2009 - Oct 2012 (3 years 5 months)
Planning and executing projects with a greater emphasis on branding and design with products that have a compelling story; binding together marketing, engineering and manufacturing.
On a day to day basis i was involved in working on independent projects along with mentoring a team of junior designers, task assignments, project planning and scheduling. With a key focus on new product ventures and joint collaboration with external designers and firms from all over the world, i was involved in providing creative feedback and direction in the form of project briefs, inspiration boards, design feedback and portfolio management.
My responsibilities also included traveling overseas to work with vendors, developing good design awareness and workflow, at the same time ensuring speed to market by T1 approvals on the ground. Working together with Engineering and sourcing groups, i also co ordinate production and helped in maintaining design integrity when the product phase transitioned into manufacturing.
Industrial Designer - Hard goods - Accessories.
May 2009 - Dec 2010 (1 year 7 months)
Designing the next generation of product accessories for case-mate using industrial design, user research and manufacturing with a goal to maintain speed and innovation, bridging Design and engineering, complete product development from sketch to manufacturing, managing changes and revisions on product lines, color studies, material specs, assembly instructions, quoting, verbal and visual communication in terms of mock ups with manufacturing, finding new manufacturers.
- I.D case - First credit card cover
Featured on the oprah winfrey magazine, todays show and various tech websites.
- Designed the first wireless charging system - "Hug".
Featured on today's show, fast company, CES
- Pop case for verizone iphone 4 .
Adjunct professor/Teaching Assistant
North Carolina State University
Oct 2008 - Mar 2009 (5 months)
Taught Visual communication and ideation. Focus on emphasizing thinking along with sketching. Taught basics like light, color, perspective, line quality, stability, warmup sketching exercises.
Presented step by step rendering instructions with traditional media like pencil, marker and pastel. Also taught how to sketch figurines, building on basic shapes and forms, combining basic shapes and shadows.
Research Assistant - Industrial Design
North Carolina State University/Centre for Universal Design
Aug 2007 - Oct 2008 (1 year 2 months)
Research assistant for Dr. Sharon Joines at the Research in Ergonomics and Design lab. Led research projects for various clients on critical projects.
- Seating design and Evaluation of the next gen economy seating for BEA
- Literature review for Toyota manufacturing.
- Aging studies for The Ergonomic center of North Carolina.
Diverse projects like Ergonomic subject testing, literature reviews, ethnographic research, class assignments, subject observation, coding, data entry and also in charge of equipment maintenance and check in along with general lab duties.
PLL - Product Line Leader
Apr 2006 - Aug 2006 (4 months)
Product line leader for all variants under the Chevrolet Corvette and the Cadillac CTS models.
- Lead a team of 8 engineers with a key focus on efficiency and process improvement.
- Responsible for Quality control and work assessments.
- included monthly training and knowledge base session for team members.
- Daily Interaction with the team at warren, michigan with various engineers and PLL's
May 2005 - Apr 2006 (11 months)
Design engineer responsible for working on General Motors Tech centre projects . MPD and Mpp work
Nov 2003 - Apr 2005 (1 year 5 months)
Automobile component design and creation of process assembly documents.