Wassim Abdallah

As a freelance Project Manager, I have led the complete overhaul and digital transformation of the Sabrina Monte Carlo e-commerce platform over a 3-year span. This involved managing cross-functional teams, overcoming technical and operational challenges, and ensuring delivery of a luxury-standard user experience.

Key Achievements:

Spearheaded the successful redevelopment of the e-commerce site using WhiteBeard CMS, aligning the digital platform with high-end brand expectations and client business objectives.

Streamlined checkout flow, integrated Stripe payments (incl. Apple Pay, Amex, PayPal), and improved cart logic (pricing, taxes, shipping).

Directed the full integration of stock systems (CEGID), resolving synchronization issues and enabling real-time stock visibility.

Enhanced UX/UI through improved navigation, responsive filtering, multilingual support (French/English), and express checkout features.

Provided strategic consultancy on stock management data architecture to align inventory systems with CMS requirements, while overseeing the structuring and governance of large-scale product content.

Supervised final testing, bug resolution, and implementation of SEO-friendly architecture in collaboration with Web Alliance.

Coordinated with multiple stakeholders (owners, content managers, stock and finance teams) to align development milestones with business needs and customer experience.

Skills & Tools: Project Coordination, CMS Oversight, E-commerce UX, Stakeholder Management, SEO, Stripe, CEGID, Multilingual Website Management, Stock Data Architecture, Content Governance, Agile Planning, Figma

Visual Digital transition consultant • Conception/Creation of digital brand image and UI design • Product improvement through research and development in UX

Assisted the creative team at Havas, with group brainstorming sessions, conceptualization and execution of campaigns. UI/UX concept designs. Maintained clients’ websites, digital social media platforms, and mobile apps by executing visuals aligned with their marketing strategies.

In charge of all Events’ theme conceptualization, branding, logistics and execution. In direct contact with the company’s clients, followed up with them on the progress and managed last minute changes. Some of the event services I was involved in were; corporate events, team building/bonding events, product launches and corporate gala dinners.

Part of the consultancy work at JKCC International also involved the corporate training aspect. I catered to the marketing and execution needs of the trainings; which included conceptualizing visuals for marketing materials, bookings, confirmations, feedback data collection and follow up.

Shifted my experience from Print media into the digital experience of mobile and web technology. Learnt cutting edge design solutions for mobile games, mobile applications, augmented reality solutions, facebook games and website design. Lead a team of five junior designers to cater to the company’s high demand of digital solutions and proposals for the MENA market. Researching and Art Directing cutting edge designs through the digital medium and following the latest design trends in the digital field. Exposed to different technologies such as VR & AR and catering designs for these digital

Managing a high pressure workflow, and delivering solutions on time with the finesse . Coordinating between the design requirements and the development of the solutions requested with the coding team. Reporting to and working with the CEO on product development.