Skagen wanted to repurpose existing products with a His & Her theme. Existing packaging reflected a mass consumer discount market and needed an upgrade that embraced Skagen's target audience and better reflected the overall brand strategy. The new gift box had not yet been produced so retailers were shown this visual prototype as an indication of what to expect.
Skagen wanted to repurpose existing products with a matching women's gift theme. Existing packaging reflected a mass consumer discount market and needed an upgrade that embraced Skagen's target audience and better reflected the overall brand strategy. The new gift box had not yet been produced so retailers were shown this visual prototype as an indication of what to expect.
Skagen wanted to repurpose existing products with a matching men's gift theme. Existing packaging reflected a mass consumer discount market and needed an upgrade that embraced Skagen's target audience and better reflected the overall brand strategy. The new gift box had not yet been produced so retailers were shown this visual prototype as an indication of what to expect.
Skagen wanted to repurpose existing products with a matching women's gift theme. Existing packaging reflected a mass consumer discount market and needed an upgrade that embraced Skagen's target audience and better reflected the overall brand strategy. The new gift box had not yet been produced so retailers were shown this visual prototype as an indication of what to expect.
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