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Creative
Wayne Cole
Dallas, TX
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About
Wayne’s creative yet strategic approach to marketing and design can be attributed to his many years of experience with both award-winning agencies and corporate in-house creative teams. His overall body of work spans both print and digital media. His style is best described as clean and minimal with impressive work showcased in both corporate and retail environments including B2B, B2C and CPG projects. Various roles within his tenure has afforded him the opportunity to become multi-faceted in many areas of a project. Proficient in concepting, writing creative copy, art directing, and managing vendor relations, he is proven in his ability to oversee many phases of an assignment with turn-key efficiency.
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Education
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BFA Visual CommunicationUNIVERSITY OF GEORGIALamar Dodd School of Design
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Experience
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Art DirectorFrito-LayAug 2016 - Present (9 years 10 months)• Designed digital banners and social media ads
• Created multiple B2B digital toolkits
• Designed packaging, emails, outdoor signs, logos, PowerPoint presentations
• Worked with outside partners including the NFL, Nintendo
(Clients included many Pepsico brands including Lay’s Tostitos, Doritos, etc.) -
Art DirectorThe Loomis Agency2015 - 2015• Designed digital banner and social media ads
• Created regional promotional print collateral for national clients
• Designed retail marketing collateral and Point of Purchase Display
(Clients included Papa John’s, Rug Doctor, Golden Chick) -
Art DirectorBrown + Partners2014 - 2014• Created multi-faceted marketing campaign for various agency clients
• Designed promotional landing page for client’s website
• Designed email marketing templates for monthly “blasts”
• Created packaging and collateral for new client promotional kits
• Developed trend report and designed product labels for retail packaging -
Senior DesignerOreck Inc.2011 - 2013 (2 years)• Launched company’s first B2B national retail presence
• Developed new marketing and branding standards
• Designed product packaging for large retail venues
• Developed Point of Purchase marketing collateral
• Wrote creative copy
• Designed print ads
• Designed Power Point slides and Plan-o-Grams for sales team and vendors
• Participated in press checks at various printing facilities
(Work seen in Walmart, Sears, Target, Costco, Sam’s, Myer’s) -
Senior DesignerThe Fossil Group2013 - 2013• Created and designed seasonal retail products
• Designed packaging for retail products
• Created 3-D mechanicals for product prototyping for overseas vendors
• Designed promotional ads for print and environmental venues
• Updated visual branding standards
• Digitally revised and rendered product shots -
Senior DesignerSimplicity Creative Group2007 - 2009 (2 years)• Designed licensed products and packaging for large retail clients
• Created internal processes to stream line production and efficiency
• Developed Point of Purchase marketing collateral
• Designed Power Point slides and Plan-o-Grams for sales team and vendors
• Created full scale package prototypes for sales team and vendors
(Work seen in Walmart, Jo-Ann’s, Hancock’s, Michael’s) -
Senior DesignerC.R. Gibson2005 - 2007 (2 years)• Designed licensed products and packaging for large retail clients
• Managed and directed freelance designers
• Created original art for retail product database
• Developed Point of Purchase marketing collateral
• Designed Power Point slides and Plan-o-Grams for sales team and vendors
• Worked with overseas vendors to ensure quality control
• Created full scale package prototypes for sales team and vendors
(Work seen in Walmart, Target, Barnes & Noble, Macy’s, J.C. Penny’s, Staples) -
Senior DesignerLifeWay2003 - 2005 (2 years)• Designed retail catalogs for national chain
• Created in-store signage, shelf talkers, and Point of Purchase display
• Designed promotional collateral (ads, catalogs, mailers, etc.) for retail marketing
• Directed photo shoots, acquired talent and models through local agencies -
Marketing SpecialistERLC2001 - 2003 (2 years)• Designed educational print media for mass distribution
• Created trade show displays and graphics
• Designed promotional collateral (ads, catalogs, mailers, etc.)
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Awards
Worked for the AdAge, In-House Design Team of the Year (Frito-Lay, 2020).
Received a “Best in Design” PICA Award, for the design of the book Then and Now -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@wayne232, member since 2008
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Following 13
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Followers 12
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