Wendy Stanley

Develop annual marketing plan and oversee promotional calendar. Assess marketing performance while communicating results to internal stakeholders. Execute website enhancements utilizing HTML editing and WordPress software. Write high-quality content articles and provide copy for landing pages and e-mail campaigns. Develop social media guidelines and content calendar to promote product line and upcoming events. Ensure expenses adhere to budgets. Key Accomplishments: Increased Marketing Qualified Leads (MQLs) by 180% year over year.

national equipment distributor. Developed and implemented advertising/promotional campaigns. Head brand management with duties including communicating, designing, and copywriting. Host open house events at nationwide branch locations with responsibilities including collecting vendor money, designing event flyers, and tracking attendance. Organize and maintain master schedule of marketing events and advertising campaigns. Secure marketing funds and manage the advertising budget. Key Accomplishments: * Supplemented marketing budget through procurement of $40K in funds from vendor partners. * Updated logo, letterhead, and signage while partnering with product development on launching a user-friendly catalog.

Brainstormed and offered concepts and suggestions on content and aesthetics for new website. Created product promotions and weekly online only specials. Generated email blast campaigns with successful conversion of customers to online buyers. Handled advertising promotions with duties including coordinating timelines, preparing copies, designing and submitting content.

Created product name, corporate logo, and advertising literature. Designed private label product packaging including artwork. Enhanced corporate branding presence through documented style guides and corporate logo usage guidelines.

national product supplier specializing in mortgage, banking, and accounting industries. Created marketing materials including catalogs, direct mail, and brochures. Collaborated with multi-state corporate design teams to reinvent user-friendly buyer catalog of tax-related documents and software solutions. Key Accomplishment: * Built a robust image database creating efficiencies for the design team.