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Content Strategist
Whitney Merchant
Oakland, CA
Available Now
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About
Innovative content strategist and brand storyteller with 10+ years of experience harnessing every major form of media to conceive and execute attention-grabbing campaigns, and build powerful branding strategies from the ground up. Successful track record of helping service-based entrepreneurs and small businesses effectively tell their story, find their tribe, and grow their business strategically with digital marketing. Specialties include messaging + copywriting, social media, Facebook Ads, lead generation, sales funnels, and email marketing.
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Education
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B.A. English + French LiteratureUCLA1993 - 1997
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Experience
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FounderOakland, CAFeb 2014 - Present (12 years 4 months)Apply entrepreneurial drive and deep background in digital strategy and content creation to guide the development of powerful, engaging messaging, branding, and collateral for service-based solopreneurs and small businesses. Specializing in social media strategy, web development and low-cost lead generation campaigns.
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Communications DirectorBerkeley, CASep 2016 - Sep 2018 (2 years)Provided strategic communications direction and project management for social media, digital fundraising, and event production initiatives to secure unprecedented levels of community engagement for Jewish spiritual center. Led a website audit and thematic overhaul, including the addition of plugins to increase social media engagement. Produced weekly newsletter. Directed multiple online fundraising drives, creating unique content that increased both donations and levels of participation.
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Marketing & Communications ManagerSan Rafael, CAJan 2013 - Jan 2014 (1 year)Managed all marketing and communications projects for environmental and social change nonprofit including branding initiatives, website development, digital media products, event marketing and advertising, and social media strategy. Created organization's first press kit and style guide, led two website redesigns, curated e-newsletter and social media accounts, directed national advertising campaign, and wrote and edited all marketing collateral.
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Live Local Program DirectorSan Rafael, CAJun 2009 - Jun 2012 (3 years)Directed advocacy campaign, Live Local, to build public support for affordable housing in Marin County. Led brand identity development and strategic messaging initiatives from the ground up. Launched website, produced several policy reports, edited monthly e-newsletter, managed all social media accounts, and led several communications trainings.
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Communications DirectorMill Valley, CAMar 2008 - May 2009 (1 year 2 months)Served as a media spokesperson and developed written, verbal, and visual messaging strategy for an environmental health campaign against an aggressive aerial pesticide spraying program targeting the Bay Area. Led communications training for volunteers to educate the public at farmers' markets, fairs, and festivals.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@whitneymerchant, member since 2018