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Product Designer
Wiki Lai
Mississauga, ONCanada
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About
Wiki Lai is a Creative and innovative designer from Hong Kong, based in Toronto, with 15+ years of experience creating innovative product packaging, fashion prints, and home décor designs. She excels at transforming ideas and trends into striking, brand-driven visuals, taking projects from concept to completion. Experienced in collaborating with clients, vendors, and cross-functional teams. Wiki combines creativity, strategy, and attention to detail to deliver polished, impactful designs. Explore her portfolio: http://www.coroflot.com/wikilai/portfolio
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Education
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Industrial DesignHumber College1996 - 1999
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Experience
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Product DesignerMulty Home Ltd.Vaughan, ONFeb 2014 - Present (12 years 4 months)= Research trends and consumer insights to inspire seasonal flooring designs, including concepts, colorways, and patterns.
- Develop design specifications and collaborate with suppliers and Product Management to bring innovative products to life.
- Support product storytelling through photography, design libraries, and sales tools, ensuring visually compelling, production-ready designs. -
DesignerMimran Group Inc.Jun 2007 - Jul 2013 (6 years 1 month)- Design and develop packaging, prints, and graphics for Alfred Sung Home and Fashion collections.
- Create original repeat patterns, embroideries, and product concepts across décor, bath, bedding, and furniture lines.
- Collaborate with the Creative Director on promotional materials and work closely with sourcing to refine designs for production. -
Packaging DesignerPremier Candle Corp.Apr 2005 - Jun 2007 (2 years 2 months)- Create visually engaging packaging and marketing materials for leading retailers such as Target, Loblaw, Sears, Kmart, and Canadian Tire.
- Develop packaging concepts from initial die-line to final press, blending brand identity with compelling design.
- Collaborate with marketing teams to create graphics and labels that elevate product storytelling, ensuring every detail meets print and color excellence. -
Merchandiser/DesignerGeorge-Bond SportsJul 1999 - Jan 2005 (5 years 6 months)- Designed visually striking campaigns and packaging elements, including tags, brochures, and custom POP for key retail accounts.
- Developed detailed garment CADs and directed booth and visual merchandising concepts for major trade shows including NSIA and the Toronto Gift Show.
- Combined creative vision with brand storytelling to craft cohesive, memorable product presentations that engage and inspire.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@wikilai, member since 2003
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Followers 4
