Mark Wildenhaus
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About
wildly distinctive branding ideas
• CREATIVE DIRECTOR: providing the highest level of strategic thinking, presenting with c-suite expertise, an inspiring leader, motivating teammates to excel at producing fully-integrated, award-winning branding campaigns that work across all platforms and yielding phenomenal sales results.
ACHIEVEMENTS:
• WINNING NEW BUSINESS:
Burger King, Shoe Carnival, Save-A-Lot, Logan's Roadhouse
• RE-DEFINING Fortune 500 BRANDS:
Best Buy, Kmart, Kimberly Clark, Valvoline, Amoco/BP, Sara Lee
• SUCCESSFULLY LAUNCHING NEW PRODUCTS:
General Mills cereals, Rawlings, ShopNBC network
• IN-HOUSE CORPORATE EXPERIENCE:
creating Best Buy's first wholly integrated branding campaign, bringing 5 separate in-house teams
(broadcast, digital, in-store, print, internal comm) together to speak as one unified brand voice
RESULTS: BBY stock shot up 595%, becoming the #1 USA stock 2 years in a row -
Experience
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Executive Creative DirectorWiNK!Jan 2013 - Present (13 years 5 months)Developing strategically driven, fully integrated, marketing ideas for: AT&T, Perkins, Bridgestone, The Second City, Fleishman-Hillard, Solae, Rawlings, Purina, Noble, St. Louis Children's Hospital, Simpli
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Group Creative DirectorOsborn BarrJan 2012 - Dec 2012 (11 months)Directing and managing integrated creative teams, developing stellar ideas and delivering integrated branding campaigns for 4 of Monsanto's top brands: Dekalb, Asgrow, Genuity, Roundup Ready
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Vice President Executive Creative DirectorCreative Energy2008 - 2009 (1 year)Directing and managing integrated creative teams, developing innovative, fully integrated, marketing solutions for: Vie de France, Zatarains, Siemans, Texas Pete, Bunge Oils, Red Gold
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Vice President Executive Creative DirectorAdamson2002 - 2007 (5 years)Winning 5 new business pitches with integrated branding campaigns for: Shoe Carnival, Save-A-Lot, Logans Roadhouse, St. Lukes of Houston, Missouri Lottery; directing and managing integrated creative team of 18
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Vice President Creative DirectorCampbell Mithun1997 - 2002 (5 years)Successfully launching 3 new products: General Mills Frosted Mini-Chex, General Mills Sunrise Organic, ShopNBC
Developing integrated branding campaigns for: General Mills, Burger King, Kmart, Alberto Culver, Kimberly Clark, Wonder Bread -
Creative DirectorBest BuyAug 1996 - Aug 1997 (1 year)Directing and managing integrated in-house creative teams; developing the first wholly integrated Best Buy branding campaign by bringing 5 separate teams (broadcast, digital, in-store, print, internal comm) together to speak in one unified brand voice.
RESULTS: BBY stock shot up 595%, becoming the #1 stock in America for 2 years in a row -
Associate Creative DirectorBozellMay 1994 - Jul 1996 (2 years 2 months)Building great brand name campaigns: Pork.The Other White Meat, Weber Grills, Valvoline, Speedy Muffler, Chgo Sun-Times
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Associate Creative DirectorDMB&BSep 1990 - Apr 1994 (3 years 7 months)Creating branding campaigns for: Amoco/BP, Budget Rent-A-Car, National Dairy Board, First Alert, Six Flags
The Amoco Odometer campaign won numerous awards, including: International Advertising Festival, International Film Festival, and the DMB&B Worldwide Campaign of the Year -
Creative GruntBBDOAug 1989 - Aug 1990 (1 year)Learning my trade and getting my feet wet with: Wrigley Gum, PAM Cooking Spray, Chicago City Ballet, Brachs Candy
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Awards
International Advertising Festival, International Film Festival,
Art Direction Magazine, TELLY, 5 Adweek Best of Month,
OBIE, Mobius, ADDY: National, GOLD & Best in Show -
Affiliations
PROFESSIONAL ASSOCIATIONS: TED: Ideas Worth Spreading, Social Media Marketing, Online Advertising Professionals, Advertising Professional, The Big Idea Network _ COMMUNITY LEADERSHIP: Epworth Children Family Services, STL, MO; Board of Directors Wild Wolf Sanctuary, STL, MO; Marketing Committee STL Public Library Foundation, STL,MO; Entertainment Committee Eureka Theatre Company, STL, MO; Patron & Set Design
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Skills
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Elsewhere on the Web
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On Coroflot@wildenhaus, member since 2011