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Portfolio Center (now Miami Ad School)
Will Shaw
Jacksonville, FL
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About
Will Shaw is a brand strategist and creative director and the founder of Taphouse & Co., a boutique studio focused on brand architecture and identity systems for growth-stage companies.
He works with founders and leadership teams to clarify positioning, define messaging frameworks, and build identity systems that support the next phase of growth. His work sits at the intersection of strategy and design—ensuring that brand structure, language, and visual identity move in the same direction.
Clients span aviation, healthcare, construction, and technology, with projects ranging from early brand foundations to the restructuring of brands that have outgrown their original identity. -
Education
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Visual Communication Graphic DesignPortfolio Center (now Miami Ad School)1997 - 1999Training focused on brand development, visual communication, and concept-driven design. Coursework emphasized identity design, typography, art direction, and the development of cohesive visual systems across print and digital media. The program also emphasized strategic thinking, conceptual problem solving, presentation skills, and portfolio development for professional creative practice.
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Experience
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Founder & Creative DirectorFLMar 2009 - Present (17 years 3 months)Founder & Creative Director
Founder of Taphouse & Co., a brand strategy and identity studio working with growth-stage companies. Partner with founders and leadership teams to define brand positioning, structure messaging, and build identity systems that scale as organizations grow. Work spans aviation, healthcare, construction, technology, hospitality, and food and beverage.
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Affiliations
AIGA
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Elsewhere on the Web
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On Coroflot@willshaw, member since 2006
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