Graphic Designer / Corporate Marketing Sr. Associate
Jun 2012 - Present (9 years 11 months)
Part of corporate / brand marketing team, working as in-house designer.
Responsible for various print and digital graphic design projects (logo design, layout design, signage design and environmental / exhibit graphics) for corporate and internal requirements, and marketing collateral for the company's portfolio of 20+ real estate projects.
Constantly working on brand refresh initiative to position the company competitively within the Ayala Land portfolio of real estate brands and the constantly changing local real estate market.
Produced guidelines that help ensure a cohesive look for the company's visual communications and formulates design strategies that help communicate the company's message to its desired target market.
Graphic Design Consultant (Part-time)
Jan 2011 - Sep 2011 (8 months)
Worked on graphic design requirements of projects including marketing collateral, on-site environmental graphics, and presentations.
Managed corporate re-branding effort, producing a new corporate identity (logo and stationery, website and others) and ensured consistency of application.
Graphics / Corporate Communications
Jul 2006 - Jan 2011 (4 years 6 months)
Designed environmental graphics (signage, murals, patterns) for various corporate and retail fit-out projects.
Responsible for design and marketing presentations; resulting in a winning design bid for an office renovation project of a multi-national company.
Prepared proposals, bids, accreditation submission and other marketing collateral; obtaining one of the top mall developers in the country as long-term client.
Managed documentation at project completion; organized photo shoots and generated project sheets for marketing.
Ensured consistency of corporate identity in Manila office; Applied refreshed branding to all collateral and other corporate assets.
Collaborated with other HBO+EMTB offices as part of publications group and implemented updates to 'group-centric' collateral.