Product Design Lead
Oct 2020 - Present (3 years 1 month)
Leading the design and UX development for a revolutionary commercial food technology start-up. Responsible for bringing the napkin sketch concept to a viable first-article design. Working directly with the CEO to formulate a design, business, and production strategy that fit the timeline and budget. Worked with and led a multi-disciplinary team in collaboration with local and manufacturing vendors to deliver functional first prototypes enabling sales and investment development in this early stage start-up.
Sonn can instantly infuse spirits with artisan flavors, create cold brew in a fraction of the time, or bring it into your kitchen for spectacular broths. Wherever your imagination goes, Sonn gives you full and precise creative control
President & Founder
Hurdler Studios, Inc.
Aug 2009 - Present (14 years 3 months)
Hurdler Studios is focused on bringing innovative and bold product design and user experience solutions to the world of mobile and highly interactive products. We work with our clients through the process of understanding the reason behind why people might want their product(s) and use that insight to provide what the product should be and how it should be created.
Most product development processes get stuck due to lack of understanding with respect to how the product should be used. Hurdler Studios can alleviate the frustrations of stagnant corporate product development life cycles as well as bring clarity and experience to a fresh start-up development cycle.
Jan 2005 - Present (18 years 10 months)
Moderator for Core77 Discussion Boards. Creator of the 1 Hour Design Challenge.
Chief Design Officer
Mar 2022 - Mar 2023 (1 year)
Worked directly with the CEO as consulting Chief Design Officer (CDO). Provided leadership and coaching for a young multi-disciplinary start-up team in effort to transform first-generation product into viable next-gen design and user experience. Implemented design strategy that dovetailed with development goals. Spent significant time guiding and mentoring an energetic team of young designers and engineers.
Transferred design from in-house small production run (SPR) to be viable for high-volume Taiwanese manufacturing and fulfillment.
Jan 2015 - Oct 2017 (2 years 9 months)
I led the design and global distribution from the inception of the Clug Bike Clip as a Hurdler Studios' side project, to a globally distributed product. Over the course of 3.5 years, Clug raised $107K on Kickstarter and $500K in annual sales on a $20/unit device.
Culminating with online sales and distribution partners in over 13 countries, I directly managed Clug Brands Inc. to a successful exit in September of 2017.
Clug has garnered multiple design awards including IDSA IDEA Gold, Eurobike Best of Show (Accessories), and The International Dieline Award (Silver). Clug can still be purchased online at www.getclug.com.
OneOak Design, Inc.
Sep 2005 - Apr 2013 (7 years 7 months)
OneOak Design is a design and engineering company. We help our clients develop their product from concept to production through a holistic design approach that has been proven to reduce time to market and product cost.
Sr. Industrial Designer
Sierra Wireless, Inc.
Apr 2000 - Jul 2005 (5 years 3 months)
Managed the industrial design for the Voq Professional Phone.
Aug 1994 - Aug 1999 (5 years)
Lead Designer for this small mechanical design consultancy working on a wide range of product catagories.