Xiang Yu

I am a Ph.D. candidate in industrial design at Eindhoven University of Technology, where I explore pragmatic design methodologies and toolsets that enable diverse stakeholders to collaborate on designing ecosystem-level interventions for a healthier future. With over 12 years of experience in user experience (UX) design, design research, and product design, I have the capabilities and insights to pioneer inventive solutions that enhance consumer experience and promote vitality scenarios.

Some of the projects that I have worked on or led include researching Chinese travelers' UX for Boeing Company, designing holographic interactive products for AI idols with Microsoft, developing communication robots for children with autism and companions, and creating desktop reminder robots with interactive music games for sedentary office workers. I am passionate about applying my creativity and expertise to tackle challenging and meaningful problems in the fields of health, education, and entertainment. On the other hand, I have provided design strategy and consulting services for multiple enterprises. This includes conducting market opportunity analysis and brand innovation design for the "Royal Farm (Milk Candy)" product of Guangdong Haoxinqing Food Co., Ltd., assisting in the transformation of the design team from OEM to ODM for the toy manufacturing enterprise - Ningbo Guanyi Wooden Toy Trading Company, and exploring potential demands and future scenario design for the urban "Medical Island" of "Infinite Space Design Team" in Shenzhen.

I am always looking for enthusiastic and imaginative partners for product/service innovation or creative design projects. Together, let's make a positive impact on future living!