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Fancy Feast Appetizers Launch

These displays were created for the launch of Fancy Feast Appetizers. The floorstand utilized "frosted" plastic that played off the revolutionary clear pet food package. The structure was designed to bring in maximum amount of light with its open top and minimal side panels. The PDQ tray is the same structure found on the floorstand reducing labor and set up costs, The in line "clipstrip" also made from clear plastic mimics the materials found in the primary pack.

Bill Kambol
Senior Expert, Visual Merchandising Saint Louis, MO