e
Senior Expert, Visual Merchandising
Bill Kambol
Saint Louis, MO
Available Now
- Contact
-
About
Currently design and manage in-store displays and e-commerce promotional packs for Nestle Purina Petcare. Brands include Fancy Feast, Tidy Cats, Pro Plan, Dog Chow, Beggin Strips, Friskies and several more.
-
Education
-
Bachelor of Liberal Arts Industrial DesignPurdue University, West Lafayette IN
-
-
Experience
-
Senior Expert Visual MerchandisingNestle Purina PetCareSt. Louis, MOJun 2017 - Present (5 years 1 month)Senior expert for all visual merchandising for Nestle Purina Petcare in U.S. and Canada.
Led development of best practices for both U.S. and Canadian Nestle Purina Petcare Company (NPPC) Visual Merchandising Teams.
Created common display development process unifying sales, marketing, procurement, technical packaging and vendor partners.
Mentor and educator for team members on purpose and methodology of visual merchandising. Including developing and presenting Shopper Marketing 101 seminar for marketing and creative teams.
Led in-store visual marketing campaign for CEO's Purple Leash program that generated $4.6 million in sales.
Created Fancy Feast Advent Calendar for retail and e-commerce with sales above 35,000 for the last three years.
-
-
Awards
2011 POPAI Gold award winner for Fancy Feast Shopper Tray, POP Times People to Watch 2006, POPAI Silver and Bronze Awards
-
Affiliations
In Store Marketing Institute, POPAI, IDSA
-
Industries
-
Skills
-
Elsewhere on the Web
-
On Coroflot@wkambol, member since 2008
-
-
Following 1
-
Followers 7
-
