Senior Expert Visual Merchandising
Nestle Purina PetCare
St. Louis, MO
Jun 2017 - Present (5 years 1 month)
Senior expert for all visual merchandising for Nestle Purina Petcare in U.S. and Canada.
Led development of best practices for both U.S. and Canadian Nestle Purina Petcare Company (NPPC) Visual Merchandising Teams.
Created common display development process unifying sales, marketing, procurement, technical packaging and vendor partners.
Mentor and educator for team members on purpose and methodology of visual merchandising. Including developing and presenting Shopper Marketing 101 seminar for marketing and creative teams.
Led in-store visual marketing campaign for CEO's Purple Leash program that generated $4.6 million in sales.
Created Fancy Feast Advent Calendar for retail and e-commerce with sales above 35,000 for the last three years.