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Fancy Feast PetsMart Shopper Tray
Fancy Feast PetsMart instore 36ct shopper tray allows shoppers to create an instore variety pack. This tray is lacated in line amongst the 55 varieties of Fancy Feast. It was later placed on endcap for 2 years at all Petsmart's across the country. This conveniently fits in the child seat area of the Petsmart cart. It speeds up transaction time at checkout because it is not necessary to empty the tray to scan the UPCs. This has been a successful program increasing transaction size by 10% during the 2 year promotion.
