Petivity by Purina

Petivity is a Smart Litterbox System sold exclusively at Petsmart. This endcap was created for the launch in May 2023. It was required that the design would work for both 36" and 48" endcaps. Multiple parts were designed to work with both versions. It designed to display for 6 months in the majority of Petsmart stores. This display was required to inform the shopper on this new system that will help pet owners "Proactively Manage Your Cat's Health". Petsmart considered this complex display to be "Best in Class".

Bill Kambol
Senior Expert, Visual Merchandising Saint Louis, MO